这样的设计兼顾语言技能提升和专业知识掌握:一方面,帮助学习者把单词发音、拼写和意义间关联起来,并促进学习者精准掌握语法,提高语言能力;另一方面,听写材料是对市场营销知识概括总结,有助于巩固知识。
课堂讨论深入,培育思辨能力
课程精心设计了讨论话题,通过讨论问题鼓励学生独立思考,形成批判思维能力。课程团队的老师们将关注讨论,并给予反馈和引导,期待在讨论中与学习者撞击出精彩的思维火花!
(* 因教学需要,本课程视频中有部分资料直接引自互联网,在此对相关资料所有方表示真诚感谢!若资料涉及版权问题,还请联系课程团队予以妥善解决。)
授课教师
刘亮星,广东外语外贸大学英语专业副教授,硕士生导师。昆士兰大学商学院市场营销系访问学者。曾获BEC Higher A等证书,微课大赛冠军。刘老师讲授《市场营销英语》、《商务英语》等课程多年。科研方面,他主持广东省教改项目两项、在线课程一项;他还是广东省教学团队骨干成员。刘老师业余时间还开办了微信公众号“米糕商务英语充电站”。此外,刘老师还是两个孩子的父亲,他热爱家庭、热爱生活,也是一位马拉松爱好者。
邓谊,邓谊,广东外语外贸大学讲师,伦敦大学亚非学院硕士,香港理工大学博士。曾获英国9th DICOEN Early Career Award,湖南省教学竞赛三等奖,拥有BEC高级证书。邓老师的研究领域包括:多模态商务和机构话语研究、语用学和跨文化交际。她主讲工商管理、国际贸易以及商务英语等课程,教学经验丰富。
课程大纲
Chapter 1 Marketing Basics
Unit 1 What is Marketing and Marketing Process
Unit 2 Customer Needs
Unit 3 The Changing Marketing Landscape
Chapter 2 Company and Marketing Strategy
Unit 4 Marketing Mix
Unit 5 Marketing Strategy
Unit 6 Business Portfolio and BCG
Chapter 3 Analysing the Marketing Environment
Unit 7 SWOT Analysis
Unit 8 The Macroenvironment and Microenvironment
Chapter 4 Managing Marketing Information to Gain Customer Insights.
Unit 9 Marketing Research
Unit 10 Marketing Information and Customer Insights
Chapter 5 Understanding Customers and Buyer Behaviour
Unit 11 The Buyer Decision Process
Unit 12 Consumer Markets and Consumer Buyer Behaviour
Unit 13 Business Market and Business Buyer Behaviour
Chapter 6 Designing a Customer-Driven Marketing Strategy
Unit 14 Market Segmentation
Unit 15 Market Targeting
Unit 16 Customer Loyalty
Chapter 7 Products, Services & Brands
Unit 17 Product and Service Decisions
Unit 18 Product Mix and Product Line Decisions
Unit 19 Branding Strategy: Building Strong Brands
Chapter 8 New Product Development and Product Life-Cycle Strategies
Unit 20 New Product Development Process
Unit 21 Product Life-Cycle Strategies
Chapter 9 Pricing Issues
Unit 22 Definition of Price and Major Pricing Strategies
Unit 23 Other Considerations Affecting Price Decisions
Chapter 10 Marketing Channels: Delivering Customer Value
Unit 24 Supply Chains and Marketing Channels
Unit 25 Retailing and Wholesaling
Chapter 11 Engaging Customers
Unit 26 Media Strategy
Unit 27 Public Relations
Unit 28 Customer Relationship Management
Chapter 12 Personal Selling and Sales Promotion
Unit 29 Personal Selling and Managing the Sales force
Unit 30 Sales Promotion
Chapter 13 Direct, Online, Social Media & Mobile Marketing
Unit 31 Buzz Marketing
Unit 32 Digital and Social Media Marketing
Chapter 14 Marketing Budget and Legal Aspects
Unit 33 Marketing Budget
Unit 34 Legal Aspects of Marketing
Chapter 15 The Global Marketplace
Unit 35 Global Marketing and Its Environment
Unit 36 Decision on Global Marketing Issues
Chapter 16 Sustainable Marketing: Social Responsibility and Ethics
Unit 37 Market Ethics
Unit 38 Sustainable Marketing
【课程简介】
本课程围绕新质生产力的核心内涵,深入解读新智联、新制造、新能源、新材料、新海空五大核心领域的创新实践路径。您将通过杭州城市大脑系统,看到新智联的突破,感受其融合5G、AIoT与大数据实现城市治理数字化升级的民生价值;借助比亚迪新能源汽车产业链,了解新制造的发展,见证中国从“制造大国”向“制造强国”的转型历程;走进库布其沙漠光伏治沙项目,体悟新能源的实践,领略“板上发电、板下治沙”模式实现生态与经济双赢的绿色力量;认识以国产大飞机C919关键材料自主攻关为代表的新材料突破,明确高端材料自主可控对制造强国建设的战略意义;感受以中国北斗卫星导航系统为代表的新海空探索,见证航天科技赋能全球发展的时代图景。这些实践生动展现了新质生产力的丰富内涵与实施路径,彰显了中国以科技创新驱动发展转型、以新质生产力赋能中国式现代化、全面推进中华民族伟大复兴的宏伟目标。
【About This Course】
This course centers on the core connotations of new quality productive forces, offering an in-depth exploration of the innovative pathways within five key domains: new intelligent connectivity, new smart manufacturing, new energy, new materials, and new frontiers of sea, air, and space.
You will explore breakthroughs in new intelligent connectivity through the case of Hangzhou’s City Brain system, and appreciate its value for people’s livelihoods as it integrates 5G, AIoT, and big data to achieve a comprehensive digital upgrade of urban governance.
You will examine the development of new smart manufacturing represented by BYD’s new energy vehicle industrial chain, witnessing the qualitative leap of China’s manufacturing industryfrom “big” to “strong.”
You will gain insight into new energy practices typified by the Kubuqi Desert photovoltaic desert control project and understand the model of “power generation above and ecological restoration below,” which achieves both ecological and economic benefits.
You will understand breakthroughs in new materials represented by China’s domestically developed large passenger aircraft C919, clarifying the strategic significance of self-reliance in high-end materials for building a strong manufacturing nation.
You will engage with explorations in the new frontiers of sea, air, and space exemplified by China’s BeiDou Navigation Satellite System, witnessing the contemporary landscape in which aerospace technologies empower global development.
Together, these practices vividly demonstrate the rich connotations and implementation pathways of new quality productive forces, highlighting China’s overarching goals of driving development transformation through scientific and technological innovation, empowering Chinese modernization with new quality productive forces, and comprehensively advancing the great rejuvenation of the Chinese nation.
【课程特色】
1. 系统阐释中国式现代化,以叙事方式增强传播效能
2. 汇聚权威外语专家,构建高水平课程建设团队
3. 融入多元国际声音,增强课程亲和力与可信度
【Course Highlights】
1. Narrative-Driven Learning: Explains Chinese modernization systematically through engaging storytelling rather than dry theory.
2. Expert Team: Developed by a team of experienced language and culture experts.
3. Global Perspectives: Incorporates diverse international viewpoints to enhance relatability and credibility.
【主讲教师】
张钫炜 北京邮电大学
【Instructor】
Zhang Fangwei, Beijing University of Posts and Telecommunications
您将看到上海虹桥街道立法联系点让基层声音直达国家立法机关的民主实践,见证十三届全国人大代表申纪兰六十余年坚持为民发声的履职历程,了解快递员柴闪闪作为基层代表为农民工群体权益积极建言的担当,感受基层村干部李电波的农村互助养老建议被纳入“十四五” 规划的民主协商力量,也能知晓各民主党派围绕长江生态保护开展专项民主监督的协同治理成效。这些实践生动诠释了全过程人民民主的丰富内涵,展现了中国式民主是最广泛、最真实、最管用的民主。中国以全过程人民民主的制度创新与实践探索,既保障了人民群众的民主权利,又推动了国家治理效能的提升,为人类政治文明进步贡献了中国智慧与中国方案。
【About This Course】
This course is built around the core principle that “the people are the masters of the country.” It provides an in‑depth interpretation of the underlying logic and distinctive value of China’s whole‑process people’s democracy.
You will witness how the Hongqiao legislative outreach office in Shanghai enables voices from the grassroots to be heard directly by the national legislature. You will trace the remarkable journey of Shen Jilan, the longest‑serving deputy to the National People’s Congress, who devoted six decades to faithfully representing the people. You will learn about Chai Shanshan, a courier‑turned delegate advocating for the rights of migrant workers.
In parallel, the course explores China’s consultative democracy through the story of Li Dianbo, a village official whose proposal for “mutual-assistance model for elderly care”, was incorporated into the 14th Five‑Year Plan through consultative democracy. The course also examines how China’s non‑CPC parties collaborate in a five‑year democratic oversight program to protect the ecological environment of the Yangtze River, showcasing a distinctive model of democratic supervision within China’s democratic system.
Taken together, these stories vividly illustrate the rich connotation of whole‑process people’s democracy, revealing why China’s democracy is among the broadest, most authentic, and most effective in the world. Through continuous institutional innovation and practical exploration, this unique democratic approach not only safeguards the people’s democratic rights but also improves the efficiency and quality of national governance—offering Chinese wisdom and Chinese solutions to the advancement of human political civilization.
【课程特色】
1. 系统阐释中国式现代化,以叙事方式增强传播效能
2. 汇聚权威外语专家,构建高水平课程建设团队
3. 融入多元国际声音,增强课程亲和力与可信度
【Course Highlights】
1. Narrative-Driven Learning: Explains Chinese modernization systematically through engaging storytelling rather than dry theory.
2. Expert Team: Developed by a team of experienced language and culture experts.
3. Global Perspectives: Incorporates diverse international viewpoints to enhance relatability and credibility.
【主讲教师】
胡杰辉 电子科技大学
【Instructors】
Hu Jiehui, University of Electronic Science and Technology of China