第18次开课

开始:2025-08-26

截止:2025-12-31

课程已进行至

18/19周

成绩预发布时间 2025-12-28

期末考试截止时间 未设置

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对外经济贸易大学
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Q: You need to document a 12-month Levi’s jeans image-alter campaign progress. Where to gather information?

By 应佳妤 3天前 5次浏览

1. Internal sources: Campaign team’s monthly progress records, budget usage sheets, strategy meeting minutes and internal feedback

2. Consumer data: Brand perception surveys, focus group records, online review statistics and social media comments

3. Business data: Levi’s jeans sales volume, market share changes and customer demographic shifts post-campaign

4. External materials: Collaborator (agency/KOL) reports, media coverage of the campaign and competitor brand image strategy benchmarks
 

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