跨文化商务交际导论
价格 免费
2024.02.24 ~ 2024.06.30
  • 黑龙江大学
  • 建议每周学习2小时
  • 2042人已参与
课程已结束,不允许加入和购买

第6次开课

开始:2024-02-24

截止:2024-06-30

课程已进行至

19/19周

成绩预发布时间 2024-06-29

期末考试截止时间 2024-06-24 00:00

教学团队

黑龙江大学
教授
黑龙江大学
副教授
黑龙江大学
讲师
黑龙江大学
讲师

课程特色

视频(40)
PPT(38)
讨论(29)
考试(11)
图文(1)

Understand the target culture: Thoroughly research the cultural characteristics, values, beliefs, and consumer behaviors of the target overseas market to ensure that the advertisement resonates with the local audience. 2. Localization: Adapt the advertise

By 董思佳 06-02 459次浏览 课时128

Understand the target culture: Thoroughly research the cultural characteristics, values, beliefs, and consumer behaviors of the target overseas market to ensure that the advertisement resonates with the local audience.
2. Localization: Adapt the advertisement content, language, images, and messaging to fit the local cultural context. Use local idioms, symbols, and colors that are familiar and appealing to the target market.

0 所有答案

  • 还没有答案,赶快添加一个吧!

添加答案