英美概况
价格 免费
2023.02.18 ~ 2023.07.01
  • 西安电子科技大学
  • 建议每周学习2小时
  • 1399人已参与
课程已结束,不允许加入和购买

第3次开课

开始:2023-02-18

截止:2023-07-01

课程已进行至

20/20周

成绩预发布时间 2023-06-30

期末考试截止时间 2023-06-29 00:00

教学团队

西安电子科技大学
副教授
西安电子科技大学
副教授
西安电子科技大学
讲师
西安电子科技大学
讲师
西安电子科技大学
讲师
西安电子科技大学
西安电子科技大学
副教授
西安电子科技大学
讲师
西安电子科技大学
副教授
西安电子科技大学
副教授
西安电子科技大学
副教授
西安电子科技大学
副教授
西安电子科技大学
教授
西安电子科技大学
副教授
西安电子科技大学
讲师
西安电子科技大学
教授
西安电子科技大学
讲师

课程特色

视频(28)
考试(16)
讨论(15)

The difference between traditional media and new media lies in three aspects: communication carrier, communication time and audience demand. 1. Differences in transmission carriers. The transmission carriers of traditional media include newspapers, magazi

By 黄伟郯 2023-06-09 165次浏览 课时32

The difference between traditional media and new media lies in three aspects: communication carrier, communication time and audience demand.
1. Differences in transmission carriers. The transmission carriers of traditional media include newspapers, magazines, radio, TV movies, publications and so on. The communication carrier of new media is mainly the Internet, and a variety of apps or websites with expression functions such as Tiktok, Kuaishou and Weibo belong to new media.
2. Difference in transmission effectiveness. New media is not limited by labor, time and region. In the worst case, as long as a mobile phone with Internet access, when encountering news topics, it can quickly produce and publish media content anytime and anywhere, seize the opportunity to attract a large number of users' attention. While traditional media need a fixed time to produce content, and then publish it at a fixed time, the content spread is often lagging behind, and users will not pay for the content already known.
3. Audience needs are different. The traditional media is widely used by the post-50s, post-60s and post-70s, and the user needs are mainly consulting information and entertainment content. Traditional media audiences are older and prefer stable output content. Therefore, traditional media also pay more attention to professionalism in the form of content. New media is widely used by the post-70s, post-80s and post-90s, and users' demand for more diversified, personalized and fragmented needs for self-expression, participation and interaction in addition to access to consulting and entertainment content.

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