商务英语口语
商务英语口语
价格 免费
2021.08.17 ~ 2021.12.31
  • 四川外国语大学
  • 建议每周学习2-3小时
  • 1161人已参与
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第2次开课

开始:2021-08-17

截止:2021-12-31

课程已进行至

20/20周

成绩预发布时间 2021-12-28

教学团队

四川外国语大学
教授
四川外国语大学
讲师
四川外国语大学
讲师
四川外国语大学
讲师
四川外国语大学
副教授
四川外国语大学
副教授

课程特色

视频(30)
考试(10)
讨论(1)

advertising vs. promotion

By 骆裴娅 老师 2021-12-17 757次浏览

What are the differences between advertising and promotion?

8 回复

  • 周曼 2021-12-19

    Advertising is about building a strong brand and selling it over the long term, while promotions are generally short-term and may reduce  companys'profits.

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  • 赵恩言 2021-12-24

    Advertising is the structured and composed non-personal communication of information, usually paid for and usually persuasive in nature, about organisations, products, services, ideas by identified sponsors through various media.

    Promotion utilises a variety of incentive tools for a predetermined, limited period of time in order to stimulate trial, increase consumer or trade demand, and motivate and reward sales force, such as samples, coupons, discounts, premiums, refunds and rebates, contest and sweepstakes, trade deals, and sales contests for sales people etc. In most cases, the objectives are generally short-term sales related rather than long-term brand building.

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  • 赵恩言 2021-12-24

    Advertising is the structured and composed non-personal communication of information, usually paid for and usually persuasive in nature, about organisations, products, services, ideas by identified sponsors through various media.

    Promotion utilises a variety of incentive tools for a predetermined, limited period of time in order to stimulate trial, increase consumer or trade demand, and motivate and reward sales force, such as samples, coupons, discounts, premiums, refunds and rebates, contest and sweepstakes, trade deals, and sales contests for sales people etc. In most cases, the objectives are generally short-term sales related rather than long-term brand building.

    回复
  • 甘宇 2021-12-24

    In general, adervertising is just one way of promotion, while promotion not includes adevertising.

    Advertising is to use some advantages of enterprises to promote activities. The target of advertising can be enterprises, products, governments, individuals and so on.

    Promotion pays more attention to the profits brought to the enterprise after promotion, so as to expand the popularity and influence of the promoted object.

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  • 向珂荷 2021-12-24

    The major difference between advertising and promotion is that advertising is less personal as the companies are not directly interacting with their customers. Promotion provides the company to get in touch with customers and ask for their feedback or to see what is popular and what is not.

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  • 宋姝林 2021-12-29

    Advertising is a marketing tool that is used to encourage or persuade audience, customers, and viewers to purchase their products. Advertising can be used for a particular product, service, and announcement or for any particular thing. 
     

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  • jingjunyao 2021-12-30

    Both advertising and promotion use the same techniques and the gained results are basically the same.

    The major difference between advertising and promotion is that advertising is less personal as the companies are not directly interacting with their customers.

    Promotion provides the company to get in touch with customers and ask for their feedback or to see what is popular and what is not. 

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  • 马柳玥 2021-12-30

    Advertising refers to that companies,government or individuals transmit goods, services and so on through various media with paid fees and non-personal communication.

    Promotion refers to the use of various communication methods to inform, persuade prompt and motivate people or organizations's goods,services, images and so on.

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