Men are influenced by the feminine beauty value partly in that they tend to objectify women. Their valuation of women is based on the male gaze, with sexiness and beauty as standards. rough the male gaze they would evaluate women with sexiness and beauty. Based on their judgement, they might “grade” the women and treat them in different ways.
For men, it’s hard to say whether the benefits or harms of the beauty value will prevail.
The benefits men have reaped in the past centuries are evident. While the patriarchal society has occupied women’s mind with the pursuit of beauty, men have gained a firm control over the opposite gender. Therefore, men could dominate most aspects of life. The beauty value gives them a privilege — they can devote to their careers and seek self-fulfillment, and at the same time, leave all the household trifles to women. In terms of material fortunes and self-achievement, men are enjoying huge benefits.
The harms men have suffered are also obvious. As gender equality grows more important, it is equally essential for people to understand those of a different gender. However, living under this misleading value, some conventional men can hardly give their female counterparts an overall evaluation. Their signs of prejudice might ruin their cooperation with women, hinder their careers and even impact their life, for the interaction between different genders is inevitable.
Fortunately, social progress has witnessed men gradually abandoning the outdated ideas and resonating with feminism. We have every reason to believe that the feminine beauty value will meet its extinction in the near future, and no one will remain haunted by it.
You've illustrated well on the benefits men reap from the feminine beauty value. And as for the harms, i think the value not only ruins men's cooperation with women, but also perhaps their marriage/intimate relationship with women, as a man may regard appearance as the most important criterion in choosing a partner AND mother of his child.