课程目录
Unit 1
1.1 A Welcome Speech to Freshmen
1.2 Higher Education in USA
1.3 Parallelism in Speeches
1.4 The Power of Verbs
1.5 The Charm of Nouns
1.6 Dare You Challenge Yourself
1.7 Sense of Responsibility
1.8 English Paragraph Writing
1.9 Discussion
1.10 Unit Test
Unit 2
2.1 Chinese Parents and American Parents
2.2 Do You Still Write Cards
2.3 Where do Your Old Clothes Go
2.4 Mess-cleaning and Attitude-changing
2.5 Clutter and Return
2.6 Metaphor Makes Your Words Powerful
2.7 How to Give a Vivid Description
2.8 Bond With Your Family
2.9 Discussion
2.10 Unit Test
Unit 3
3.1 Son of Africa, Father of a Nation
3.2 Heroes Among Us
3.3 The Glamour of Words
3.4 What Makes a Hero
3.5 How Do We Honor Heroes
3.6 The Reading Skill – Scanning
3.7 The Pattern of Question-example-conclusion
3.8 Discussion
3.9 Unit Test
Unit 4
4.1 Understanding the Text with Theme-related Clues
4.2 How to Achieve Words Variety
4.3 How to Write Paragraphs of Listing
4.4 Suffixes of Adjectives
4.5 Understanding Signal Words
4.6 How to Write a Research Report
4.7 How to Manage Money
4.8 To Be the Master of Time
4.9 Discussion
4.10 Unit Test
This course will teach, in part, about this paradigm revolution to neoclassical economics; the specific content of this introduction to new structural economics will include (1) a brief overview of the economic histories of China and the world, as well as the diversity of their economic structures, and the complexity of economic systems, (2) a brief history of economic theories and the origins and development of new structural economics, and (3) the basic principles of new structural economics and the discipline’s sub-fields.
【授课老师】
林毅夫 教授
Professor Justin Yifu Lin
林毅夫,北京大学新结构经济学研究院教授、院长,南南合作与发展学院院长,国家发展研究院名誉院长。林毅夫于 1986 年获得美国芝加哥大学经济学博士学位,荣膺英国科学院外籍院士、发展中国家科学院(原名第三世界科学院)院士,并获得法国奥佛涅大学、美国福特汉姆大学、英国诺丁汉大学、香港城市大学、英国伦敦经济学院和香港科技大学的荣誉博士学位。1994 年创立北京大学中国经济研究中心(现北京大学国家发展研究院),并担任主任一职。2008 年被任命为世界银行首席经济学家兼负责发展经济学的高级副行长,成为担此要职的发展中国家第一人,2012 年任满返回北大,继续教学研究工作。现任中国政协常委、经济委员会副主任,国务院参事,国家“十三五”、“十四五”规划专家委员会副主席、“一带一路”国际合作高峰论坛国际咨询委员会主席。著有二十余册新结构经济学著作,并在国内外学术期刊发表 100 多篇论文。
Professor Justin Yifu Lin is the dean of Peking University’s Institute of New Structural Economics, the dean of the Institute of South–South Cooperation and Development, and the honorary dean of the National School of Development. He received a Ph.D. in economics from the University of Chicago in 1986, and he has the honor of being a foreign member of the British Academy of Sciences and a member of the World Academy of Sciences. Lin has also received honorary doctorate degrees from Clermont Auvergne University, Fordham University, the University of Nottingham, the City University of Hong Kong, the London School of Economics and Political Science, and Hong Kong University of Science and Technology. In 1994, he established Peking University’s China Center for Economic Research (now the National School of Development at Peking University) and served as its director. In 2008, he was appointed as the World Bank’s chief economist and the senior vice president in charge of development economics, becoming the first person from a developing country to hold these positions. After his tenure expired in 2012, Lin returned to Peking University, where he continued his teaching and research activities He currently serves as a standing committee member of the CPPCC and is the deputy director of its Economic Committee. In addition, he is a counselor of the State Council, the vice chairman of the Expert Committee for the 13th and 14th five-year plans, and the chairman of the International Advisory Committee for the “Belt and Road” Forum for International Cooperation. Lin has authored more than 20 books on new structural economics and published more than 100 papers in domestic and foreign academic journals.
付才辉 研究员
Researcher Caihui Fu
付才辉,北京大学新结构经济学研究院研究员,教材课程与报告案例研发中心主任。2014年起协助林毅夫教授创办北京大学新结构经济学研究中心(现新结构经济学研究院),开展新结构经济学的学科建设与智库建设工作。 与林毅夫教授合著有首部新结构经济学教材《新结构经济学导论》与《解读世界经济发展》等多部新结构经济学学术著作。每年春季学期在北京大学开设“新结构经济学导论”公共课程、秋季学期在清华大学开设“新结构经济学分析”通识课程。
Caihui Fu is a researcher at Peking University’s Institute of New Structural Economics, and he is the director of the Research Center for Textbooks, Case Studies and Flagship Reports. Since 2014, he has been helping Professor Lin to establish Peking University’s Institute of New Structural Economics, develop the discipline and create think tank for the field. Along with Professor Lin, Fu co-authored the first textbooks on new structural economics, Introduction to New Structural Economics and Understanding World Economic Development, among many other academic texts on the theory. In addition, he leads a common required “Introduction to New Structural Economics” course every spring semester at Peking University. Likewise, he leads a core “New Structural Economics Analysis” course every fall semester at Tsinghua University.
课程将课程思政融入教学,特别是增强了学习者的文化自信。【课程特色】
(1)英语学习和课程思政相结合。随着“一带一路"倡议的提出与实施,我国与沿线国家的交往日益频繁,迫切需要了解各个国家的情况,了解各国的人民及其文化,在这样的背景下,课程团队把英语学习和课程思政很好的结合在一起,把思想政治教育内化为课程内容。讲好中国故事,培养学习者的“中国情怀”,坚持立德树人。课程通过深入剖析,为学习者展示了一幅幅多姿多彩的不同国家风情,伴随学习者去认识世界、走向世界。(2)实用性、文化性、趣味性相融合。课程内容以“一带一路”国别研究为启发,以讲述相关国家社会文化内容为线索,以培养学习者批判性思维和跨文化交际能力为目标,以英语学习为落脚点,课程具有学科优势,课程设计体现了实用性、文化性和趣味性相融合的原则。 通过课程学习,学习者能了解这些国家深层次的文化传统和价值观念,同时在学习文化中提高英语水平和跨文化交际能力。(3)中英文双语为教学手段,文化交流与英语学习双重收获。国内涉及“一带一路”国家文化的外语课程并不多。课林用中英文双语结合的方式,达到文化交流与英语学习双重收获, 增强课程的功能性。
【主讲团队】
冯建平:贵州理工学院外国语学院教授,校级优秀教师,荣获校级“五一巾帼标兵”称号。研究方向为英语教学,英语翻译。带领团队录制的课程《Know Before You Go: 趣谈“一带一路”国家》于2020年11月被教育部评为国家级线上一流课程。主持和参与各级各类项目10余项。
《职业素养英语》课程以两则招聘企业:一外资企业和一国际学校为切入点,内容涵盖六大模块:英语职业基本素养、英语职业沟通能力、情绪管理、英语职场协作能力、英语职业素养的展示能力、社会实践,外资或外贸公司企业文化了解或英语讲授中小学课程大赛。
本课程旨在通过职业英语基础知识的学习,加强学生的英文素养教育,使学生具备良好的职业英文素养和职业通用能力。
【课程目录】
Unit 1 How to Build Your Future
Unit 2 Make a Career Choice When You Are Undecided
Unit 3 How to Write a Job Application Letter
Unit 4 How to Build a Resume in 7 Easy Steps
Unit 5 How to Have a Good Job Interview
Unit 6 Tips for Choosing the Best Color to Wear for Interview
Unit 7 How to Make a Public Speech
Unit 8 How to Write a Professional Email
Unit 9 How to Quit a Job
Unit 10 How to Practice Self Care
Unit 11 Your Teaching Philosophy
Unit 12 Classroom Management Structure
Edmund Spenser(埃德蒙·斯宾塞)Amoretti: "Sonnet 34"(《爱情小唱》:第34首)Amoretti: "Sonnet 75"(《爱情小唱》:第75首)
2. Christopher Marlowe(克里斯托弗·马洛)
"The Passionate Shepherd to His Love"(《痴情的牧羊人致意中人》)
3. William Shakespeare(威廉·莎士比亚)
"Sonnet 18"(第18首十四行诗)
"Sonnet 29"(第29首十四行诗)
4. Ben Jonson(本·琼生)
"Song: To Celia"(《致西丽娅》)
5. Robert Herrick(罗伯特·赫里克)
"To the Virgins, to Make Much of Time" (《劝少女们珍惜好时光》)
6. John Donne(约翰·邓恩)
"The Flea"(《跳蚤》)
7. George Herbert(乔治·赫伯特)
"Virtue"(《美德》)
8. John Milton(约翰·弥尔顿)
"Methought I Saw My Late Espoused Saint"(《梦亡妻》)
9. William Blake(威廉·布莱克)
"The Tyger"(《老虎》)
10. Robert Burns(罗伯特·彭斯)
"A Red, Red Rose"(《一朵红红的玫瑰》)
"My Heart's in the Highlands"(《我的心在高原》)
11. William Wordsworth(威廉·华兹华斯)
"I Wandered Lonely as a Cloud"(《我独自漫游像一朵浮云》)
"She Dwelt Among the Untrodden Ways" (《她住在人迹罕至的地方》)
12. George Gordon Byron(乔治·戈登·拜伦)
"When We Two Parted"(《当初我们分别》)
"She Walks in Beauty"(《她走在美的光彩里》)
13. Percy Bysshe Shelley(珀西·比希·雪莱)
"Ode to the West Wind"(《西风颂》)
"A Song"(《歌》)
14. John Keats(约翰·济慈)
"On the Grasshopper and Cricket" (《蝈蝈与蟋蟀》)
"To Autumn"(《秋颂》)
15. Alfred Tennyson(阿尔弗雷德·丁尼生)
"Break, Break, Break"(《冲激,冲激,冲激》)
16. Robert Browning(罗伯特·勃朗宁)
"Home Thoughts, from Abroad"(《异域乡思》)
"Meeting at Night"(《深夜幽会》)
17. William Butler Yeats(威廉·巴特勒·叶芝)
"When You Are Old"(《当你老了》)
"The Lake Isle of Innisfree"(《因尼斯弗里湖岛》)
American Poetry
18. William Cullen Bryant(威廉·柯伦·布莱恩特)
"To a Waterfowl"(《致水鸟》)
19. Edgar Allan Poe(埃德加·爱伦·坡)
"To My Mother"(《致岳母》)
20. Henry Wadsworth Longfellow(亨利·瓦兹华斯·朗费罗)
"A Psalm of Life"(《生命礼赞》)
21. Walt Whitman(沃尔特·惠特曼)
"O Captain! My Captain"(《啊,船长!我的船长》)
22. Emily Dickinson(艾米丽·狄金森)
"I Died for Beauty–But was Scarce"(《我为美而死》)
23. Ezra Pound(埃兹拉·庞德)
"In a Station of the Metro"(《在地铁车站》)
24. Robert Frost(罗伯特·弗罗斯特)
"Stopping by Woods on a Snowy Evening"(《雪夜停林边》)
25. Carl Sandburg(卡尔·桑德堡)
"Fog"(《雾》)
"Grass"(《草》)
26. Thomas Stearns Eliot(托马斯·斯特恩斯·艾略特)
"Preludes"(《序曲》)
27. Hilda Doolittle(希尔达·杜立特尔)
"Oread"(《山林女神》)28. Hart Crane(哈特·克兰)
"To Brooklyn Bridge"(《致布鲁克林大桥》)
课程特色:
1. 课程内容丰富详实,涵盖了意象、意境、格律等诗歌概念,帮助学生掌握欣赏诗歌的方法、技巧。
2. 通过欣赏诗歌,教会学生如何从诗歌中汲取营养、获得人生经验和做人的道理,帮助学生形成正确的价值观、爱情观、世界观和人生观,实现诗歌的愉悦读者、教育读者的功能。
3. 本课程课件制作构思精美,图文并茂,不仅有难词讲解,还有中文译文、诗歌朗诵、练习题,有效加强学生的理解。
4. 本课程在2010年成为国家级精品课程,2013年成为国家精品资源共享建设课程,2016年成为国家精品资源共享课。同步教材拟于2019年3月出版。
教材:
李正栓. 英美诗歌教程 [M]. 第2版. 北京:清华大学出版社,2014.
参考书目:
[1] 胡家峦. 英国名诗详注 [M]. 北京:外语教学与研究出版社,2015.
[2] 李正栓. 英国文学简史与选读 [M]. 北京: 清华大学出版社,2016.
[3] 李正栓. 美国文学简史与选读[M].北京:清华大学出版社,2015.
[4] 黄家秀. 英美诗歌鉴赏 [M]. 武汉:武汉大学出版社,2009.
[5] 李正栓,申玉革. 英美诗歌欣赏教程 [M]. 北京: 北京师范大学出版社,2013.
[6] 王佐良.英国诗史 [M]. 南京:译林出版社,1997.
课程结构合理,学习环节科学
课程设置科学、合理,循序渐进、逐步深入,课程从基本概念入手,到市场营销实操和管理,佐以丰富的例证,让学习更加有效地发生。
案例真实丰富,理论实践相结合
每个单元中,在讲解完相关知识后,在阅读材料中都配有真实案例。这些案例在生动、形象诠释知识点的同时,也帮助学生体验商务交往的真实情境。
作业形式创新,语言专业并重
课程作业形式为听录音、做听写。可下载录音文件后提交听写作业。这样的设计兼顾语言技能提升和专业知识掌握:一方面,帮助学习者把单词发音、拼写和意义间关联起来,并促进学习者精准掌握语法,提高语言能力;另一方面,听写材料是对市场营销知识概括总结,有助于巩固知识。
课堂讨论深入,培育思辨能力
课程精心设计了讨论话题,通过讨论问题鼓励学生独立思考,形成批判思维能力。课程团队的老师们将关注讨论,并给予反馈和引导,期待在讨论中与学习者撞击出精彩的思维火花!
(* 因教学需要,本课程视频中有部分资料直接引自互联网,在此对相关资料所有方表示真诚感谢!若资料涉及版权问题,还请联系课程团队予以妥善解决。)
授课教师
刘亮星,广东外语外贸大学英语专业副教授,硕士生导师。昆士兰大学商学院市场营销系访问学者。曾获BEC Higher A等证书,微课大赛冠军。刘老师讲授《市场营销英语》、《商务英语》等课程多年。科研方面,他主持广东省教改项目两项、在线课程一项;他还是广东省教学团队骨干成员。刘老师业余时间还开办了微信公众号“米糕商务英语充电站”。此外,刘老师还是两个孩子的父亲,他热爱家庭、热爱生活,也是一位马拉松爱好者。
邓谊,邓谊,广东外语外贸大学讲师,伦敦大学亚非学院硕士,香港理工大学博士。曾获英国9th DICOEN Early Career Award,湖南省教学竞赛三等奖,拥有BEC高级证书。邓老师的研究领域包括:多模态商务和机构话语研究、语用学和跨文化交际。她主讲工商管理、国际贸易以及商务英语等课程,教学经验丰富。
课程大纲
Chapter 1 Marketing Basics
Unit 1 What is Marketing and Marketing Process
Unit 2 Customer Needs
Unit 3 The Changing Marketing Landscape
Chapter 2 Company and Marketing Strategy
Unit 4 Marketing Mix
Unit 5 Marketing Strategy
Unit 6 Business Portfolio and BCG
Chapter 3 Analysing the Marketing Environment
Unit 7 SWOT Analysis
Unit 8 The Macroenvironment and Microenvironment
Chapter 4 Managing Marketing Information to Gain Customer Insights.
Unit 9 Marketing Research
Unit 10 Marketing Information and Customer Insights
Chapter 5 Understanding Customers and Buyer Behaviour
Unit 11 The Buyer Decision Process
Unit 12 Consumer Markets and Consumer Buyer Behaviour
Unit 13 Business Market and Business Buyer Behaviour
Chapter 6 Designing a Customer-Driven Marketing Strategy
Unit 14 Market Segmentation
Unit 15 Market Targeting
Unit 16 Customer Loyalty
Chapter 7 Products, Services & Brands
Unit 17 Product and Service Decisions
Unit 18 Product Mix and Product Line Decisions
Unit 19 Branding Strategy: Building Strong Brands
Chapter 8 New Product Development and Product Life-Cycle Strategies
Unit 20 New Product Development Process
Unit 21 Product Life-Cycle Strategies
Chapter 9 Pricing Issues
Unit 22 Definition of Price and Major Pricing Strategies
Unit 23 Other Considerations Affecting Price Decisions
Chapter 10 Marketing Channels: Delivering Customer Value
Unit 24 Supply Chains and Marketing Channels
Unit 25 Retailing and Wholesaling
Chapter 11 Engaging Customers
Unit 26 Media Strategy
Unit 27 Public Relations
Unit 28 Customer Relationship Management
Chapter 12 Personal Selling and Sales Promotion
Unit 29 Personal Selling and Managing the Sales force
Unit 30 Sales Promotion
Chapter 13 Direct, Online, Social Media & Mobile Marketing
Unit 31 Buzz Marketing
Unit 32 Digital and Social Media Marketing
Chapter 14 Marketing Budget and Legal Aspects
Unit 33 Marketing Budget
Unit 34 Legal Aspects of Marketing
Chapter 15 The Global Marketplace
Unit 35 Global Marketing and Its Environment
Unit 36 Decision on Global Marketing Issues
Chapter 16 Sustainable Marketing: Social Responsibility and Ethics
Unit 37 Market Ethics
Unit 38 Sustainable Marketing