【课程简介】
本课程围绕人民当家作主的核心理念，深入解读中国全过程人民民主的实践逻辑与独特价值。您将看到上海虹桥街道立法联系点让基层声音直达国家立法机关的民主实践，见证十三届全国人大代表申纪兰六十余年坚持为民发声的履职历程，了解快递员柴闪闪作为基层代表为农民工群体权益积极建言的担当，感受基层村干部李电波的农村互助养老建议被纳入“十四五” 规划的民主协商力量，也能知晓各民主党派围绕长江生态保护开展专项民主监督的协同治理成效。这些实践生动诠释了全过程人民民主的丰富内涵，展现了中国式民主是最广泛、最真实、最管用的民主。中国以全过程人民民主的制度创新与实践探索，既保障了人民群众的民主权利，又推动了国家治理效能的提升，为人类政治文明进步贡献了中国智慧与中国方案。
【About This Course】
This course is built around the core principle that “the people are the masters of the country.” It provides an in‑depth interpretation of the underlying logic and distinctive value of China’s whole‑process people’s democracy.
You will witness how the Hongqiao legislative outreach office in Shanghai enables voices from the grassroots to be heard directly by the national legislature. You will trace the remarkable journey of Shen Jilan, the longest‑serving deputy to the National People’s Congress, who devoted six decades to faithfully representing the people. You will learn about Chai Shanshan, a courier‑turned delegate advocating for the rights of migrant workers.
In parallel, the course explores China’s consultative democracy through the story of Li Dianbo, a village official whose proposal for “mutual-assistance model for elderly care”, was incorporated into the 14th Five‑Year Plan through consultative democracy. The course also examines how China’s non‑CPC parties collaborate in a five‑year democratic oversight program to protect the ecological environment of the Yangtze River, showcasing a distinctive model of democratic supervision within China’s democratic system.
Taken together, these stories vividly illustrate the rich connotation of whole‑process people’s democracy, revealing why China’s democracy is among the broadest, most authentic, and most effective in the world. Through continuous institutional innovation and practical exploration, this unique democratic approach not only safeguards the people’s democratic rights but also improves the efficiency and quality of national governance—offering Chinese wisdom and Chinese solutions to the advancement of human political civilization.
【课程特色】
1. 系统阐释中国式现代化，以叙事方式增强传播效能
2. 汇聚权威外语专家，构建高水平课程建设团队
3. 融入多元国际声音，增强课程亲和力与可信度
【Course Highlights】
1. Narrative-Driven Learning: Explains Chinese modernization systematically through engaging storytelling rather than dry theory.
2. Expert Team: Developed by a team of experienced language and culture experts.
3. Global Perspectives: Incorporates diverse international viewpoints to enhance relatability and credibility.
【主讲教师】
胡杰辉 电子科技大学
【Instructors】
Hu Jiehui, University of Electronic Science and Technology of China
课程特色
课程内容丰富，视频制作精良
课程覆盖知识面广，内容涵盖：基本概念、营销组合、营销策略、营销环境分析、市场细分、产品组合、产品线组合、新产品开发、品牌建设、客户关系管理、营销道德、可持续营销、产品生命周期、消费者市场及商业市场，媒体策略，在线营销及社交媒体营销、国际化营销等。视频风格清新、动感，时代特色鲜明，符合当代大学生审美。
课程结构合理，学习环节科学
课程设置科学、合理，循序渐进、逐步深入，课程从基本概念入手，到市场营销实操和管理，佐以丰富的例证，让学习更加有效地发生。
案例真实丰富，理论实践相结合
每个单元中，在讲解完相关知识后，在阅读材料中都配有真实案例。这些案例在生动、形象诠释知识点的同时，也帮助学生体验商务交往的真实情境。
作业形式创新，语言专业并重
课程作业形式为听录音、做听写。可下载录音文件后提交听写作业。这样的设计兼顾语言技能提升和专业知识掌握：一方面，帮助学习者把单词发音、拼写和意义间关联起来，并促进学习者精准掌握语法，提高语言能力；另一方面，听写材料是对市场营销知识概括总结，有助于巩固知识。
课堂讨论深入，培育思辨能力
课程精心设计了讨论话题，通过讨论问题鼓励学生独立思考，形成批判思维能力。课程团队的老师们将关注讨论，并给予反馈和引导，期待在讨论中与学习者撞击出精彩的思维火花！
（* 因教学需要，本课程视频中有部分资料直接引自互联网，在此对相关资料所有方表示真诚感谢！若资料涉及版权问题，还请联系课程团队予以妥善解决。）
授课教师
刘亮星，广东外语外贸大学英语专业副教授，硕士生导师。昆士兰大学商学院市场营销系访问学者。曾获BEC Higher A等证书，微课大赛冠军。刘老师讲授《市场营销英语》、《商务英语》等课程多年。科研方面，他主持广东省教改项目两项、在线课程一项；他还是广东省教学团队骨干成员。刘老师业余时间还开办了微信公众号“米糕商务英语充电站”。此外，刘老师还是两个孩子的父亲，他热爱家庭、热爱生活，也是一位马拉松爱好者。
邓谊，邓谊，广东外语外贸大学讲师，伦敦大学亚非学院硕士，香港理工大学博士。曾获英国9th DICOEN Early Career Award，湖南省教学竞赛三等奖，拥有BEC高级证书。邓老师的研究领域包括：多模态商务和机构话语研究、语用学和跨文化交际。她主讲工商管理、国际贸易以及商务英语等课程，教学经验丰富。
课程大纲
Chapter 1 Marketing Basics
Unit 1 What is Marketing and Marketing Process
Unit 2 Customer Needs
Unit 3 The Changing Marketing Landscape
Chapter 2 Company and Marketing Strategy
Unit 4 Marketing Mix
Unit 5 Marketing Strategy
Unit 6 Business Portfolio and BCG
Chapter 3 Analysing the Marketing Environment
Unit 7 SWOT Analysis
Unit 8 The Macroenvironment and Microenvironment
Chapter 4 Managing Marketing Information to Gain Customer Insights.
Unit 9 Marketing Research
Unit 10 Marketing Information and Customer Insights
Chapter 5 Understanding Customers and Buyer Behaviour
Unit 11 The Buyer Decision Process
Unit 12 Consumer Markets and Consumer Buyer Behaviour
Unit 13 Business Market and Business Buyer Behaviour
Chapter 6 Designing a Customer-Driven Marketing Strategy
Unit 14 Market Segmentation
Unit 15 Market Targeting
Unit 16 Customer Loyalty
Chapter 7 Products, Services & Brands
Unit 17 Product and Service Decisions
Unit 18 Product Mix and Product Line Decisions
Unit 19 Branding Strategy: Building Strong Brands
Chapter 8 New Product Development and Product Life-Cycle Strategies
Unit 20 New Product Development Process
Unit 21 Product Life-Cycle Strategies
Chapter 9 Pricing Issues
Unit 22 Definition of Price and Major Pricing Strategies
Unit 23 Other Considerations Affecting Price Decisions
Chapter 10 Marketing Channels: Delivering Customer Value
Unit 24 Supply Chains and Marketing Channels
Unit 25 Retailing and Wholesaling
Chapter 11 Engaging Customers
Unit 26 Media Strategy
Unit 27 Public Relations
Unit 28 Customer Relationship Management
Chapter 12 Personal Selling and Sales Promotion
Unit 29 Personal Selling and Managing the Sales force
Unit 30 Sales Promotion
Chapter 13 Direct, Online, Social Media & Mobile Marketing
Unit 31 Buzz Marketing
Unit 32 Digital and Social Media Marketing
Chapter 14 Marketing Budget and Legal Aspects
Unit 33 Marketing Budget
Unit 34 Legal Aspects of Marketing
Chapter 15 The Global Marketplace
Unit 35 Global Marketing and Its Environment
Unit 36 Decision on Global Marketing Issues
Chapter 16 Sustainable Marketing: Social Responsibility and Ethics
Unit 37 Market Ethics
Unit 38 Sustainable Marketing
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