He holds a Master of Arts in Teaching from Trinity University (D.C.) and a Bachelor of Arts, cum laude, from Villanova University.
Cynthia Newman (Reading Instructor) has worked in the field of English Language Learning for 30 years. She holds a Master of Arts in Teaching English to Speakers of Other Languages (TESOL) from the University of Northern Iowa and the Cambridge Diploma in Teaching English as a Foreign Language to Adults (DTEFLA, currently known as DELTA). Throughout her career, she has specialized in the curriculum development, teaching, and testing of English for Academic Purposes. She has taught in pre-university Intensive English Programs as well as post-admittance Spoken English/Teaching Assistant preparation programs, academic Writing programs, and English for Specific Purposes programs both in the United States and the Middle East. Since joining ETS upon her return to the United States in 2005, she has worked on the TOEFL iBT® speaking and reading measures.
Shawn Gorman (Writing Instructor) holds a Ph.D. in French Language and Literature from Boston University. He also taught French and English at the high school and university level in Europe and the United States for 9 years. He has published research on topics in 20th century French literature and philosophy and presented research on second language acquisition at professional conferences. He also worked as a librarian at Harvard University for 7 years.
Molly Palmer (Speaking Instructor) has worked as an Assessment Specialist in English Language Learning at ETS since 2013. She works primarily on the TOEFL® test speaking and reading measures. Before coming to ETS, Molly taught Spanish language and literature for several years at the university level. She earned her Ph.D. in Spanish Cultural Studies from Rutgers University in 2010. Molly also has extensive experience teaching English. She lived in Spain for many years, where she taught English to university students.
Faye Weidner (Host) joined ETS in 2013 and has been working on the speaking section of the TOEFL® test ever since. She works on development of speaking items and also oversees online scoring activities. Prior to coming to ETS, she taught English to university students in Changsha, China, and to adult immigrants in Washington, D.C. She holds a Bachelor of Arts in Linguistics and German from Dickinson College, as well as a Master of Education in Intercultural Communication from the University of Pennsylvania. She loves to study languages and explore the world—she speaks German and Spanish, and has lived in Spain, Germany, and China.
Insook Chung (Listening Instructor) is an Assessment Specialist in the Assessment Development Division at ETS in Princeton, New Jersey. She has been working on the TOEFL® test, specializing in listening assessment, and developing the SAT Korean Subject Test. She received her Doctor of Education degree (Ed.D.) in Language Education from Rutgers, the State University of New Jersey. Her experiences include teaching English as a foreign language in Korea and teaching Korean language in the United States.
Kathleen Fletcher (Moderator) is a TOEFL® Test Prep and Skill Building Product Manager at ETS in Princeton, New Jersey. She began her career with ETS in 2006 and over the last 10 years, has worked within the Global Education, New Product Development and the Higher Education groups. In her current position as a TOEFL® Test Prep and Skill Building product manager, Kathleen manages current TOEFL® test preparation tools, as well as works on the development of new products.
Elizabeth Jenner (Moderator) is an Assessment Specialist in English Language Learning at ETS. She has specialized in developing the TOEFL® iBT test and its supporting materials for test takers since 2004. She earned her Master of Arts in Applied Linguistics from the University of New England, Australia. She speaks Spanish, has lived in Mexico and Guatemala, and loves learning about the indigenous cultures of Latin America.
Ashley Woodrow (Moderator) joined ETS in 2013 as part of the TOEFL® team. She works on the TOEFL® social media properties and the development of the TOEFL® scholarship program. She holds a Bachelor of Science from West Chester University, and is currently pursuing a Master of Business Administration from Rider University.
课程大纲
Chapter 1 Marketing Basics
Unit 1 What is Marketing and Marketing Process
Unit 2 Customer Needs
Unit 3 The Changing Marketing Landscape
Chapter 2 Company and Marketing Strategy
Unit 4 Marketing Mix
Unit 5 Marketing Strategy
Unit 6 Business Portfolio and BCG
Chapter 3 Analysing the Marketing Environment
Unit 7 SWOT Analysis
Unit 8 The Macroenvironment and Microenvironment
Chapter 4 Managing Marketing Information to Gain Customer Insights.
Unit 9 Marketing Research
Unit 10 Marketing Information and Customer Insights
Chapter 5 Understanding Customers and Buyer Behaviour
Unit 11 The Buyer Decision Process
Unit 12 Consumer Markets and Consumer Buyer Behaviour
Unit 13 Business Market and Business Buyer Behaviour
Chapter 6 Designing a Customer-Driven Marketing Strategy
Unit 14 Market Segmentation
Unit 15 Market Targeting
Unit 16 Customer Loyalty
Chapter 7 Products, Services & Brands
Unit 17 Product and Service Decisions
Unit 18 Product Mix and Product Line Decisions
Unit 19 Branding Strategy: Building Strong Brands
Chapter 8 New Product Development and Product Life-Cycle Strategies
Unit 20 New Product Development Process
Unit 21 Product Life-Cycle Strategies
Chapter 9 Pricing Issues
Unit 22 Definition of Price and Major Pricing Strategies
Unit 23 Other Considerations Affecting Price Decisions
Chapter 10 Marketing Channels: Delivering Customer Value
Unit 24 Supply Chains and Marketing Channels
Unit 25 Retailing and Wholesaling
Chapter 11 Engaging Customers
Unit 26 Media Strategy
Unit 27 Public Relations
Unit 28 Customer Relationship Management
Chapter 12 Personal Selling and Sales Promotion
Unit 29 Personal Selling and Managing the Sales force
Unit 30 Sales Promotion
Chapter 13 Direct, Online, Social Media & Mobile Marketing
Unit 31 Buzz Marketing
Unit 32 Digital and Social Media Marketing
Chapter 14 Marketing Budget and Legal Aspects
Unit 33 Marketing Budget
Unit 34 Legal Aspects of Marketing
Chapter 15 The Global Marketplace
Unit 35 Global Marketing and Its Environment
Unit 36 Decision on Global Marketing Issues
Chapter 16 Sustainable Marketing: Social Responsibility and Ethics
Unit 37 Market Ethics
Unit 38 Sustainable Marketing
林毅夫于 1986 年获得美国芝加哥大学经济学博士学位，荣膺英国科学院外籍院士、发展中国家科学院（原名第三世界科学院）院士，并获得法国奥佛涅大学、美国福特汉姆大学、英国诺丁汉大学、香港城市大学、英国伦敦经济学院和香港科技大学的荣誉博士学位。1994 年创立北京大学中国经济研究中心（现北京大学国家发展研究院），并担任主任一职。2008 年被任命为世界银行首席经济学家兼负责发展经济学的高级副行长，2012 年任满返回北大，继续教学研究工作。现任中国政协常委、经济委员会副主任，国务院参事，国家“十三五”、“十四五”规划专家委员会副主席、“一带一路”国际合作高峰论坛国际咨询委员会主席。著有二十余册新结构经济学著作，并在国内外学术期刊发表 100 多篇论文。
刘耀彬：博士研究生导师，南昌大学副校长。主讲生态经济学、区域经济模型与方法、区域与城市经济学等课程；主持国家社科重大、重点项目，以及国家自然科学基金项目等11项，主编应用经济学系列教材6部，出版学术专著8部；在国内外学术期刊上发表论文140余篇。邵汉华：博士，南昌大学副教授，硕士生导师，赣江青年学者。研究方向为区域经济增长与可持续发展、区域创新网络与空间计量、宏观金融与银行效率评价。主持国家社科基金项目1项，省部级课题4项。在International Review of Economics and Finance、《数量经济技术经济研究》和《科学学研究》等SSCI/CSSCI期刊发表多篇学术论文。担任SSCI期刊Emerging Markets Finance and Trade和North American Journal of Economics and Finance匿名审稿专家。于佳：北京大学新结构经济学研究院国际发展合作部主任、资深实务专家，法国国家科学院国际发展研究中心(CERDI-CNRS)发展经济学博士，北京大学法国语言文学和经济学双学士。曾在埃森哲(Accenture)咨询公司和国家电力投资集团任职，直接负责海外投资、商务谈判、政府事务和公共关系。研究领域包括中国企业走出去实证研究、工业园区诊断以及制造业、能源和矿业的国际产能合作及全球影响等。主要负责新结构经济学在实践领域的落地和推广，负责新结构经济学研究院的国际合作和国际智库项目。于佳博士目前担任亚洲开发银行（ADB）顾问，是世界能源理事会（World Energy Council）未来能源领袖中国代表，任首届全球董事会成员，发展委员会委员(2015-2017)。赵秋运：北京大学光华管理学院经济学博士，研究领域为要素收入分配和新结构经济学。曾在Sustainability，The Annals of Regional Science，China Economist和《金融研究》等国内外核心学术期刊发表论文20余篇，曾获全国经济学博士后学术论坛一等奖、谭崇台发展经济学奖学金、上海青年经济学者论坛二等奖等国内外30余奖项。近年来主持和参与了多项国家社科基金项目、博士后面上基金一等资助项目以及国家与地方政府的智库项目。
（* 版权声明：因教学需要，本课程视频中有部分资料直接引自互联网，在此对相关资料所有方表示真诚感谢！若资料涉及版权问题，还请联系课程团队予以妥善解决。）
《数字时代的商务英语写作》由对外经济贸易大学商务英语系主任冯海颖副教授与国际商务交流协会前主席、香港城市大学教授 Bertha Du-Babcock联袂主讲。课程从商务英语写作的基本特征入手，教授学生商务英语写作顺序、写作技巧，并针对四类商务写作常见领域：职场日常沟通类、求职求学类、社交类和新兴商务沟通类（如：微信、微博、电商）分别讲解写作方法和沟通策略，为学生日后步入职场从事对外商务沟通打下坚实的基础。
课程特色师资力量雄厚 教学形式新颖：两位教授均深耕跨文化商务沟通与二语写作，具有深厚的教学和科研背景，该课程是她们多年教学经验的积累和科研成果的总结；课程中的很多章节以两位老师对话形式开展，使教学具有互动性，更有助于学生在轻松的背景下理解知识。
教学内容全面 案例丰富真实：课程不仅讲解了商务写作的特点与基本写作技巧，亦涵盖了从传统到数字时代的四大类商务体裁。此外，课程带领学生分析真实的商业文本案例， 有助于学生为日后为职场的各类写作做好准备。培养体裁意识 增强自学能力：课程通过带领学员分析各类体裁的词汇语法、语用、修辞结构等特点，授人以渔，提高学员自身的分析能力、体裁意识与跨文化能力；同时，课程配备了讨论课时和单元测试，学生可以通过这些学习环节在检查自己学习效果的同时，深入思考学习内容，变被动输入为主动学习。
（* 因教学需要，本课程视频中有部分资料直接引自互联网，在此对相关资料所有方表示真诚感谢！若资料涉及版权问题，还请联系课程团队予以妥善解决。）
主讲介绍
冯海颖：副教授，毕业于加拿大英属哥伦比亚大学（硕士）与香港城市大学（博士，师从Vijay Bhatia)。现任对外经济贸易大学商务英语系主任、国际写作中心执行主任、国际期刊Asian ESP Journal 副主编。承担《商务英语写作》、《高级商务英语写作》、《研究方法与论文写作》、《学术交流英语》等课程的教学工作。2017年获校“教学标兵”称号，2018年获“王林生奖教金”。主要研究领域为：专门用途英语、二语写作、跨文化交际。冯老师目前已发表多篇国内外核心期刊论文、专著多部，根据谷歌学术搜索，冯老师的研究成果海外引用共计116次，研究论文H指数为5，i10指数为4，ResearchGate评分9.58。
Bertha Du-Babcock：现任职香港城市大学英文系，国际商务交流协会（Association for Business Communication）前主席，提名委员会与安德森研究基金会委员；SSCI期刊International Journal of Business Communication 副主编。其研究领域关注跨文化商务沟通的教学创新与理论建构，多年来学术成果丰硕。其2018年论文“Business Communication Research and Theory Development in Asia: Past, Present, and Future Prospects"为亚洲地区跨文化商务沟通的理论发展指明了方向。 此外，她主编的教材Essentials of Business Communication在亚洲地区也影响深远。
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