语言部分包括课文大意、词汇学习、句型讲解、修辞手法和文本赏析等若干小节，旨在培养学习者英语综合应用能力及发现、提出与解决问题等自主学习能力；文化部分包括词句背景文化、文化拓展和中西对比文化等若干小节，旨在提升学习者文化意识和跨文化交际能力；情感价值观部分包括课文内涵道德、情感培养等若干小节，旨在帮助学习者塑造正确的人生观与价值观，增强思辨能力；学习技能方面包括阅读、写作、翻译等学习策略，旨在提高学生的策略意识及有效学习的能力。
课程特色
▪ 课程设计合理，多角度剖析课文内容，帮助学生从各个维度深化对课文的理解，扩宽思路；
▪ 课程内容丰富，既可以帮助学习者掌握语言基础知识，更注重培养学生的跨文化交际意识和自主学习能力及思维品质；
▪ 学习流程完整，学练测结合，除了视频学习，还包括课间弹题，单元小测，及期末测试，帮助学生在各环节检测知识的掌握程度。
主讲专家介绍
周晓玲 ，广西师范大学教授、外国语学院副院长，硕士生导师。多年来，周晓玲教授主抓大学英语教学工作，她是“全国大学英语教学改革示范点单位”的主要建设者、省级“大学英语精品课程”主讲人、省级“大学英语优秀教学团队”的主要成员，也是国家级“大学素质教育优秀通选课”的主讲成员。曾获广西师范大学校级“教学名师”、“教学能手”和“巾帼十佳”称号。周老师从事大学英语教学30余年，在外语教师心理学、学生学习心理学、智慧教学、翻转课堂以及课堂内涵建设方面建树颇丰。曾两次校级教学成果特等奖、三次主持省级教改重点课题，两次荣获省级教学成果二等奖、荣获“广西高校信息化教学论文竞赛”一等奖及“全国多媒体教学软件比赛”一等奖等。
课程目录
Unit 1
1.1 An Impressive English Lesson
1.2 English, out of date?
1.3 Emotions in Phrases
1.4 Analogy
1.5 Hypotaxis VS Parataxis
1.6 To be a walking dictionary
1.7 How to write an essay?
1.8 Discussion
1.9 Unit Test
Unit 2
2.1 Humanities and Famous People Who Studied the Humanities
2.2 How Should We Treat the Humanities?
2.3 Calculating the Value of the Humanities
2.4 Reading for Major Details
2.5 Contrasting the Differences
2.6 How to Write an Advantage-Disadvantage Essay?
2.7 What Should We Consider When Choosing Courses?
2.8 Discussion
2.9 Unit Test
Unit 3
3.1 The Attitude Toward Marriage of College Students in China and the USA
3.2 Campus love
3.3 Functions of Adverbs
3.4 动词ing做非谓语动词
3.5 Writing a Narrative Essay
3.6 How to Translate Attributive Clause?
3.7 Do you long for mature love?
3.8 Discussion
3.9 Unit Test
Unit 4
4.1 Comparison and Contrast
4.2 Spend or Save
4.3 Functions of Adverbs
4.4 Denotation and Connotation
4.5 Where does your money come from?
4.6 Paradox
4.7 Imperatives
4.8 Discussion
4.9 Unit Test
Unit 5
5.1 Dan Ariely and "Predictably Irrational"
5.2 English Words in figure of Speech
5.3 Door closer, are you?
5.4 Writing a Cause-Effect Essay
5.5 Zen and Tea
5.6 Difficult Sentences in the Text
5.7 Reading between the Lines
5.8 Discussion
5.9 Unit Test
Unit 6
6.1 To Be a Better Self
6.2 Words Related to People's Attitudes towards the Topic
6.3 A Brief Review of Feminist Movement
6.4 Obstacles that Stop Us from Understanding a Sentence
6.5 A Feature on Female Bosses
6.6 Gender Roles
6.7 How to Write a CV?
6.8 Discussion
6.9 Unit Test
这样的设计兼顾语言技能提升和专业知识掌握：一方面，帮助学习者把单词发音、拼写和意义间关联起来，并促进学习者精准掌握语法，提高语言能力；另一方面，听写材料是对市场营销知识概括总结，有助于巩固知识。
课堂讨论深入，培育思辨能力
课程精心设计了讨论话题，通过讨论问题鼓励学生独立思考，形成批判思维能力。课程团队的老师们将关注讨论，并给予反馈和引导，期待在讨论中与学习者撞击出精彩的思维火花！
（* 因教学需要，本课程视频中有部分资料直接引自互联网，在此对相关资料所有方表示真诚感谢！若资料涉及版权问题，还请联系课程团队予以妥善解决。）
授课教师
刘亮星，广东外语外贸大学英语专业副教授，硕士生导师。昆士兰大学商学院市场营销系访问学者。曾获BEC Higher A等证书，微课大赛冠军。刘老师讲授《市场营销英语》、《商务英语》等课程多年。科研方面，他主持广东省教改项目两项、在线课程一项；他还是广东省教学团队骨干成员。刘老师业余时间还开办了微信公众号“米糕商务英语充电站”。此外，刘老师还是两个孩子的父亲，他热爱家庭、热爱生活，也是一位马拉松爱好者。
邓谊，邓谊，广东外语外贸大学讲师，伦敦大学亚非学院硕士，香港理工大学博士。曾获英国9th DICOEN Early Career Award，湖南省教学竞赛三等奖，拥有BEC高级证书。邓老师的研究领域包括：多模态商务和机构话语研究、语用学和跨文化交际。她主讲工商管理、国际贸易以及商务英语等课程，教学经验丰富。
课程大纲
Chapter 1 Marketing Basics
Unit 1 What is Marketing and Marketing Process
Unit 2 Customer Needs
Unit 3 The Changing Marketing Landscape
Chapter 2 Company and Marketing Strategy
Unit 4 Marketing Mix
Unit 5 Marketing Strategy
Unit 6 Business Portfolio and BCG
Chapter 3 Analysing the Marketing Environment
Unit 7 SWOT Analysis
Unit 8 The Macroenvironment and Microenvironment
Chapter 4 Managing Marketing Information to Gain Customer Insights.
Unit 9 Marketing Research
Unit 10 Marketing Information and Customer Insights
Chapter 5 Understanding Customers and Buyer Behaviour
Unit 11 The Buyer Decision Process
Unit 12 Consumer Markets and Consumer Buyer Behaviour
Unit 13 Business Market and Business Buyer Behaviour
Chapter 6 Designing a Customer-Driven Marketing Strategy
Unit 14 Market Segmentation
Unit 15 Market Targeting
Unit 16 Customer Loyalty
Chapter 7 Products, Services & Brands
Unit 17 Product and Service Decisions
Unit 18 Product Mix and Product Line Decisions
Unit 19 Branding Strategy: Building Strong Brands
Chapter 8 New Product Development and Product Life-Cycle Strategies
Unit 20 New Product Development Process
Unit 21 Product Life-Cycle Strategies
Chapter 9 Pricing Issues
Unit 22 Definition of Price and Major Pricing Strategies
Unit 23 Other Considerations Affecting Price Decisions
Chapter 10 Marketing Channels: Delivering Customer Value
Unit 24 Supply Chains and Marketing Channels
Unit 25 Retailing and Wholesaling
Chapter 11 Engaging Customers
Unit 26 Media Strategy
Unit 27 Public Relations
Unit 28 Customer Relationship Management
Chapter 12 Personal Selling and Sales Promotion
Unit 29 Personal Selling and Managing the Sales force
Unit 30 Sales Promotion
Chapter 13 Direct, Online, Social Media & Mobile Marketing
Unit 31 Buzz Marketing
Unit 32 Digital and Social Media Marketing
Chapter 14 Marketing Budget and Legal Aspects
Unit 33 Marketing Budget
Unit 34 Legal Aspects of Marketing
Chapter 15 The Global Marketplace
Unit 35 Global Marketing and Its Environment
Unit 36 Decision on Global Marketing Issues
Chapter 16 Sustainable Marketing: Social Responsibility and Ethics
Unit 37 Market Ethics
Unit 38 Sustainable Marketing
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