本课程围绕文化自信这一主题,通过五个精彩篇章展开探讨。你将了解孔子"先富后教"的思想如何启迪现代教育改革,促进教育公平;体会儒家"仁政"思想如何转化为以人民为中心的现代发展理念,改善14亿人民的生活;见证故宫文物、敦煌壁画实现数字化重生,古老神话通过创意叙事和中国动漫产业的实现飞跃引发全球共鸣;体验"和而不同"的哲学思想如何促进56个民族共生共荣;理解"天下大同"理想如何塑造人类命运共同体理念,通过"一带一路"等倡议推动全球协作。五个篇章诠释了中国式现代化的独特路径,展现了当代中国从深厚文化传统中汲取智慧,将永恒哲理与时代需求相融合,为全球对话与全人类的共同繁荣作出贡献。
【About This Course】
How does the Chinese civilization, which spans over five millennia draw upon its profound heritage to modernize on its own terms and offer insights for global development? This course unpacks this question through five engaging episodes centered on cultural confidence.
You will explore diverse dimensions where tradition converges with innovation:
- Education: Discover how the ancient philosophy of educating people after they are enriched informs modern educational reforms and promote equality.
- Governance: See how the Confucian concept of benevolent governance translates into the modern people-centered philosophy of development that improves the lives of 1.4 billion citizens of China.
- Cultural Preservation: Witness the digital rebirth of treasures from the Palace Museum to Dunhuang murals, and how ancient myths find new global resonance through creative storytelling and the quantum leap in China’s animation industry.
- Ethnic Harmony: Experience how the philosophy of "harmony without uniformity" enables 56 ethnic groups to thrive together, as seen in the communities of Lijiang in Yunnan province, Inner Mongolia Autonomous Region, and Xinjiang Uygur Autonomous Region.
- Global Vision: Understand how the enduring ideal of universal harmony shapes the modern vision of of building a community with a shared future for humanity, with endeavors like the Belt and Road Initiative fostering worldwide collaboration.
These narratives reveal a Chinese approach to modernity: one that is guided by and continues to draw vitality from its profound cultural legacy. It blends timeless wisdom with contemporary relevance to contribute to global dialogue and shared prosperity.
【课程特色】
1. 系统阐释中国式现代化,以叙事方式增强传播效能
2. 汇聚权威外语专家,构建高水平课程建设团队
3. 融入多元国际声音,增强课程亲和力与可信度
【Course Highlights】
1.Narrative-Driven Learning: Explains Chinese modernization systematically through engaging storytelling rather than dry theory.
2.Expert Team: Developed by a team of experienced language and culture experts.
3.Global Perspectives: Incorporates diverse international viewpoints to enhance relatability and credibility
【主讲教师】
段俊晖 上海商学院
【Instructor】
Duan Junhui, Shanghai Business School
【课程简介】
本课程围绕人与自然和谐共生的核心理念,深入解读中国生态文明建设的实践路径与全球意义。您将看到浙江安吉余村通过“绿水青山就是金山银山”理念实现生态经济双赢的转型实践,见证北京蓝天保卫战如何通过精准治理改善空气质量,了解三代塞罕坝人创造世界最大人工林海的奇迹,感受新能源汽车如何推动城市可持续发展的探索,也能知晓中国在联合国大会上提出“碳达峰、碳中和”目标推动全球环境治理的担当。这些实践生动诠释了生态文明理念的丰富内涵,展现了中国式现代化是人与自然和谐共生的现代化。中国以生态优先、绿色发展的现代化路径,为全球可持续发展贡献了中国智慧与实践方案。
【About This Course】
This course centers on the core concept of harmonious coexistence between humanity and nature, offering an in-depth interpretation of China’s ecological civilization practices and their global significance. You will explore the transformative practices of Yucun Village in Anji, Zhejiang, where the concept of “Lucid waters and lush mountains are invaluable assets” has achieved a win-win outcome for ecology and economy. You will witness how Beijing’s fight for blue skies has improved air quality through precise governance, learn about the miracle created by three generations of people in Saihanba who built the world’s largest man-made forest, and experience how new energy vehicles are driving urban sustainable development. Additionally, you will understand China’s commitment to global environmental governance through its “peak carbon and carbon neutrality” goals proposed at the United Nations General Assembly. These practices vividly illustrate the rich connotations of the ecological civilization concept and demonstrate that Chinese modernization is a modernization of harmonious coexistence between humanity and nature. By prioritizing ecology and pursuing green development, China’s modernization path contributes Chinese wisdom and practical solutions to global sustainable development.
【课程特色】
1. 系统阐释中国式现代化,以叙事方式增强传播效能
2. 汇聚权威外语专家,构建高水平课程建设团队
3. 融入多元国际声音,增强课程亲和力与可信度
【Course Highlights】
1. Narrative-Driven Learning: Explains Chinese modernization systematically through engaging storytelling rather than dry theory.
2. Expert Team: Developed by a team of experienced language and culture experts.
3. Global Perspectives: Incorporates diverse international viewpoints to enhance relatability and credibility.
【主讲教师】
彭天洋 北京第二外国语学院
【Instructors】
Peng Tianyang, Beijing International Studies University
您将看到中国推动沙特阿拉伯和伊朗复交引领中东和平和解的实践,见证中国杂交水稻落地马达加斯加筑牢当地粮食安全的成果,了解肯尼亚蒙内铁路项目助力非洲互联互通与经济增长的范例,感受中方援助柬埔寨吴哥古迹修复促进文明交流互鉴的担当,也能知晓中国企业在加纳港实施海龟保护计划守护生态的行动。这些实践生动诠释了人类命运共同体理念的丰富内涵,也印证其与中国式现代化的紧密关联,中国式现代化的和平发展底色与实践成果,正是构建人类命运共同体的坚实支撑与生动践行。
【About This Course】
This course focuses on the concept of building a Community with a Shared Future for Humanity, providing an in-depth explanation of China’s vision and approach to creating a clean and beautiful world characterized by lasting peace, common security, common prosperity, openness and inclusiveness.
You will learn about China’s efforts in facilitating the normalization of diplomatic relations between Saudi Arabia and Iran, which has brought peace and reconciliation to the Middle East. You will also witness success stories such as the hybrid rice program in Madagascar, the Nairobi–Mombasa Railway, and the restoration of Angkor Wat in Cambodia—all of which have made remarkable contributions to global security and prosperity. In addition, you will explore initiatives by Chinese enterprises in Ghana to protect sea turtles and preserve local ecosystems.
These practices vividly illustrate the rich meaning of building a Community with a Shared Future for Humanity and underscore its close connection to Chinese modernization. The peaceful nature and practical achievements of Chinese modernization serve as a solid foundation and vivid embodiment of building a Community with a Shared Future for Humanity.
【课程特色】
1. 系统阐释中国式现代化,以叙事方式增强传播效能
2. 汇聚权威外语专家,构建高水平课程建设团队
3. 融入多元国际声音,增强课程亲和力与可信度
【Course Highlights】
1. Narrative-Driven Learning: Explains Chinese modernization systematically through engaging storytelling rather than dry theory.
2. Expert Team: Developed by a team of experienced language and culture experts.
3. Global Perspectives: Incorporates diverse international viewpoints to enhance relatability and credibility.
【主讲教师】
孙吉胜 外交学院
【Instructor】
Sun Jisheng, China Foreign Affairs University
【课程简介】
本课程通过展现中国青年在乡村振兴、科技创新、生态文明、教育扶助、全球合作等领域的真实故事,深度探讨青年一代如何将个人理想融入国家发展大局。您将看到一位耶鲁毕业生选择扎根偏远乡村贡献力量,见证青年科学家研发手语翻译机器人以科技消除隔阂,感受三代人用智慧与科技将沙漠变绿洲的坚守,体会音乐教师用艺术点燃山区孩子自信的教育情怀,并了解中国青年在海外通过篮球教学、中医分享等方式搭建友谊桥梁的实践。这些故事共同诠释了新时代中国青年“有理想、敢担当、能吃苦、肯奋斗”的精神内核,展现了他们将个人奋斗与国家发展、全球责任相结合,在实现民族复兴的征程中贡献青春力量的生动实践。
【About This Course】
How does the younger generation align personal aspirations with national development? This course explores that question through real-life stories of Chinese youth engaged in rural revitalization, technological innovation, environmental protection, and global cooperation.
You will meet diverse individuals, including:
A Yale graduate who chose to serve in remote villages.
Young scientists developing sign language robots to bridge communication gaps.
Three generations of a family transforming deserts into oases through wisdom and technology.
A music teacher igniting confidence in children from mountainous regions.
Youth building international bridges through sports and Traditional Chinese Medicine.
These stories illustrate the spirit of the new era: having ideals, taking responsibility, enduring hardships, and striving for excellence. They showcase how young individuals are contributing their energy to the journey of China’s rejuvenation.
【课程特色】
1. 系统阐释中国式现代化,以叙事方式增强传播效能
2. 汇聚权威外语专家,构建高水平课程建设团队
3. 融入多元国际声音,增强课程亲和力与可信度
【Course Highlights】
1.Narrative-Driven Learning: Explains Chinese modernization systematically through engaging storytelling rather than dry theory.
2.Expert Team: Developed by a team of experienced language and culture experts.
3.Global Perspectives: Incorporates diverse international viewpoints to enhance relatability and credibility.
【主讲教师】
翟峥 北京外国语大学
王文丽 北京外国语大学
【Instructors】
Professor Zhai Zheng, Beijing Foreign Studies University
Associate Professor Wang Wenli, Beijing Foreign Studies University
课程特色
课程内容丰富,视频制作精良
课程覆盖知识面广,内容涵盖:基本概念、营销组合、营销策略、营销环境分析、市场细分、产品组合、产品线组合、新产品开发、品牌建设、客户关系管理、营销道德、可持续营销、产品生命周期、消费者市场及商业市场,媒体策略,在线营销及社交媒体营销、国际化营销等。视频风格清新、动感,时代特色鲜明,符合当代大学生审美。
课程结构合理,学习环节科学
课程设置科学、合理,循序渐进、逐步深入,课程从基本概念入手,到市场营销实操和管理,佐以丰富的例证,让学习更加有效地发生。
案例真实丰富,理论实践相结合
每个单元中,在讲解完相关知识后,在阅读材料中都配有真实案例。这些案例在生动、形象诠释知识点的同时,也帮助学生体验商务交往的真实情境。
作业形式创新,语言专业并重
课程作业形式为听录音、做听写。可下载录音文件后提交听写作业。这样的设计兼顾语言技能提升和专业知识掌握:一方面,帮助学习者把单词发音、拼写和意义间关联起来,并促进学习者精准掌握语法,提高语言能力;另一方面,听写材料是对市场营销知识概括总结,有助于巩固知识。
课堂讨论深入,培育思辨能力
课程精心设计了讨论话题,通过讨论问题鼓励学生独立思考,形成批判思维能力。课程团队的老师们将关注讨论,并给予反馈和引导,期待在讨论中与学习者撞击出精彩的思维火花!
(* 因教学需要,本课程视频中有部分资料直接引自互联网,在此对相关资料所有方表示真诚感谢!若资料涉及版权问题,还请联系课程团队予以妥善解决。)
授课教师
刘亮星,广东外语外贸大学英语专业副教授,硕士生导师。昆士兰大学商学院市场营销系访问学者。曾获BEC Higher A等证书,微课大赛冠军。刘老师讲授《市场营销英语》、《商务英语》等课程多年。科研方面,他主持广东省教改项目两项、在线课程一项;他还是广东省教学团队骨干成员。刘老师业余时间还开办了微信公众号“米糕商务英语充电站”。此外,刘老师还是两个孩子的父亲,他热爱家庭、热爱生活,也是一位马拉松爱好者。
邓谊,邓谊,广东外语外贸大学讲师,伦敦大学亚非学院硕士,香港理工大学博士。曾获英国9th DICOEN Early Career Award,湖南省教学竞赛三等奖,拥有BEC高级证书。邓老师的研究领域包括:多模态商务和机构话语研究、语用学和跨文化交际。她主讲工商管理、国际贸易以及商务英语等课程,教学经验丰富。
课程大纲
Chapter 1 Marketing Basics
Unit 1 What is Marketing and Marketing Process
Unit 2 Customer Needs
Unit 3 The Changing Marketing Landscape
Chapter 2 Company and Marketing Strategy
Unit 4 Marketing Mix
Unit 5 Marketing Strategy
Unit 6 Business Portfolio and BCG
Chapter 3 Analysing the Marketing Environment
Unit 7 SWOT Analysis
Unit 8 The Macroenvironment and Microenvironment
Chapter 4 Managing Marketing Information to Gain Customer Insights.
Unit 9 Marketing Research
Unit 10 Marketing Information and Customer Insights
Chapter 5 Understanding Customers and Buyer Behaviour
Unit 11 The Buyer Decision Process
Unit 12 Consumer Markets and Consumer Buyer Behaviour
Unit 13 Business Market and Business Buyer Behaviour
Chapter 6 Designing a Customer-Driven Marketing Strategy
Unit 14 Market Segmentation
Unit 15 Market Targeting
Unit 16 Customer Loyalty
Chapter 7 Products, Services & Brands
Unit 17 Product and Service Decisions
Unit 18 Product Mix and Product Line Decisions
Unit 19 Branding Strategy: Building Strong Brands
Chapter 8 New Product Development and Product Life-Cycle Strategies
Unit 20 New Product Development Process
Unit 21 Product Life-Cycle Strategies
Chapter 9 Pricing Issues
Unit 22 Definition of Price and Major Pricing Strategies
Unit 23 Other Considerations Affecting Price Decisions
Chapter 10 Marketing Channels: Delivering Customer Value
Unit 24 Supply Chains and Marketing Channels
Unit 25 Retailing and Wholesaling
Chapter 11 Engaging Customers
Unit 26 Media Strategy
Unit 27 Public Relations
Unit 28 Customer Relationship Management
Chapter 12 Personal Selling and Sales Promotion
Unit 29 Personal Selling and Managing the Sales force
Unit 30 Sales Promotion
Chapter 13 Direct, Online, Social Media & Mobile Marketing
Unit 31 Buzz Marketing
Unit 32 Digital and Social Media Marketing
Chapter 14 Marketing Budget and Legal Aspects
Unit 33 Marketing Budget
Unit 34 Legal Aspects of Marketing
Chapter 15 The Global Marketplace
Unit 35 Global Marketing and Its Environment
Unit 36 Decision on Global Marketing Issues
Chapter 16 Sustainable Marketing: Social Responsibility and Ethics
Unit 37 Market Ethics
Unit 38 Sustainable Marketing
【课程简介】
本课程致力于构建理解中国特色社会主义法治体系的清晰理论框架,系统阐释其文化根基与核心要素,内容涵盖从国内治理到全球视野的多元议题。课程深入剖析中国法治建设历经的三个重要阶段及其开创性成就,系统讲解从“以法治国”到“依法治国”再到“全面依法治国”的历史性演进,深刻展现法治为中国式现代化提供的重要制度支撑与治理保障。
【About This Course】
This course provides a clear framework for understanding China’s rule of law. It systematically explores the cultural foundations and key components of China’s rule of law, covering topics from domestic governance to a global perspective. It shows the groundbreaking progress and achievements made through three stages in strengthening the rule of law: from “govern the country by law” to “govern based on the rule of law” and further to “advance law-based governance.” It helps students comprehensively understand how the rule of law fundamentally supports Chinese modernization.
【课程特色】
1. 系统阐释中国式现代化,以叙事方式增强传播效能
2. 汇聚权威外语专家,构建高水平课程建设团队
3. 融入多元国际声音,增强课程亲和力与可信度
【Course Highlights】
1.Narrative-Driven Learning: Explains Chinese modernization systematically through engaging storytelling rather than dry theory.
2.Expert Team: Developed by a team of experienced language and culture experts.
3.Global Perspectives: Incorporates diverse international viewpoints to enhance relatability and credibility.
【主讲教师】
伍巧芳 华东政法大学
【Instructor】
Wu Qiaofang, East China University of Political Science and Law
【课程简介】
本课程深入探讨中国全面深化改革的核心精神,通过五个关键领域——政务服务、教育公平、医疗健康、住房保障、经济改革,讲述政策创新背后的人文故事。
通过生动案例与系统分析,您将深入了解:
· 北京12345热线如何搭建政府与市民的信任桥梁,以数字化手段精准响应民生需求;
· 同步课堂与控辍保学举措如何缩小城乡教育差距,为每个孩子铺就公平的成长之路;
· 医保实时结算与优质医疗资源下沉如何减轻家庭就医负担,让“看病不难、看病不贵”成为现实;
· 保障性住房建设与农村人居环境改善如何托起百姓“安居梦”,营造安全感和归属感;
· 营商环境优化与产业升级如何为经济发展注入新活力,为创业者和劳动者创造更多机遇。
这些跨领域改革彼此呼应、有机联动,彰显了中国以人民为中心的现代化道路——用系统创新破解现实难题,以务实行动提升民生福祉,在民族复兴的征程中坚定前行,既有智慧,亦有温度。
【About This Course】
This course focuses on the essence of China’s in-depth reform, providing a comprehensive interpretation of the reform practices and institutional innovations in five key areas: government services, educational equity, healthcare, housing security, and economic reform.
Through vivid cases and systematic analysis, you will explore:
· How the Beijing 12345 Hotline builds a bridge of trust between citizens and the government, using digital tools to respond to people's needs with efficiency and care;
· How synchronized classrooms and dropout prevention initiatives narrow the educational gap, bringing equal learning opportunities to children in both cities and rural areas;
· How real-time medical insurance settlements and the expansion of quality healthcare resources ease the burden of medical costs, making health services more accessible and affordable for families;
· How affordable housing programs and improved rural living environments help fulfill the dream of “a home for everyone,” creating a sense of security and belonging;
· How a more open business environment and industrial upgrading inject new vitality into the economy, offering more opportunities for entrepreneurs to thrive.
These reforms, interconnected and people-focused, reflect China’s commitment to tackling challenges with both determination and compassion—building a modern society that is both dynamic and caring, and advancing steadily toward the goal of national rejuvenation.
【课程特色】
1. 系统阐释中国式现代化,以叙事方式增强传播效能
2. 汇聚权威外语专家,构建高水平课程建设团队
3. 融入多元国际声音,增强课程亲和力与可信度
【Course Highlights】
1. Narrative-Driven Learning: Explains Chinese modernization systematically through engaging storytelling rather than dry theory.
2. Expert Team: Developed by a team of experienced language and culture experts.
3. Global Perspectives: Incorporates diverse international viewpoints to enhance relatability and credibility.
【主讲教师】
程维 北京第二外国语学院
【Instructors】
Cheng Wei, Beijing International Studies University
【课程简介】
本课程围绕高质量发展的核心内涵,深入解读创新、协调、绿色、开放、共享的新发展理念。您将看到以杭州“六小龙”创新生态为代表的科创突破实践,了解京津冀、长三角、粤港澳大湾区三大经济区域协同共进的发展格局,感受浙江安吉余村践行绿色发展理念实现生态转型的蜕变,认识中国国际进口博览会搭建开放共赢平台的重要作用,以及“东数西算”工程在推动资源均衡配置、实现多方共赢方面的探索。这些实践生动展现了高质量发展的丰富内涵与实施路径,彰显了中国立足新发展阶段、全面贯彻新发展理念,以中国式现代化全面推进中华民族伟大复兴的宏伟目标。
【About This Course】
This course centers on the core meaning of high-quality development and offers an in-depth interpretation of the new development philosophy—featuring innovation, coordination, green development, openness, and shared benefits. You will explore breakthroughs in science and technology innovation, represented by the innovative ecosystem of Hangzhou’s “Six Little Dragons”; gain insight into the coordinated development pattern of China’s three major economic regions—the Beijing-Tianjin-Hebei region, the Yangtze River Delta, and the Guangdong-Hong Kong-Macao Greater Bay Area; witness the transformation of Yucun Village in Anji, Zhejiang, as it puts the concept of green development into practice and achieves an ecological transition; understand the important role of the China International Import Expo in building an open platform for mutual benefit; and examine the “East Data, West Computing” project and its efforts to promote balanced resource allocation and win-win outcomes.
Together, these practices vividly illustrate the rich connotations and pathways of high-quality development, highlighting China’s commitment to a new stage of development, fully implementing the new development philosophy, and advancing the great rejuvenation of the Chinese nation through Chinese modernization.
【课程特色】
1. 系统阐释中国式现代化,以叙事方式增强传播效能
2. 汇聚权威外语专家,构建高水平课程建设团队
3. 融入多元国际声音,增强课程亲和力与可信度
【Course Highlights】
1. Narrative-Driven Learning: Explains Chinese modernization systematically through engaging storytelling rather than dry theory.
2. Expert Team: Developed by a team of experienced language and culture experts.
3. Global Perspectives: Incorporates diverse international viewpoints to enhance relatability and credibility.
【主讲教师】
张洁 上海财经大学
【Instructor】
Zhang Jie, Shanghai University of Finance and Economics
【课程特色】
(1)英语学习和课程思政相结合。随着“一带一路"倡议的提出与实施,我国与沿线国家的交往日益频繁,迫切需要了解各个国家的情况,了解各国的人民及其文化,在这样的背景下,课程团队把英语学习和课程思政很好的结合在一起,把思想政治教育内化为课程内容。讲好中国故事,培养学习者的“中国情怀”,坚持立德树人。课程通过深入剖析,为学习者展示了一幅幅多姿多彩的不同国家风情,伴随学习者去认识世界、走向世界。(2)实用性、文化性、趣味性相融合。课程内容以“一带一路”国别研究为启发,以讲述相关国家社会文化内容为线索,以培养学习者批判性思维和跨文化交际能力为目标,以英语学习为落脚点,课程具有学科优势,课程设计体现了实用性、文化性和趣味性相融合的原则。 通过课程学习,学习者能了解这些国家深层次的文化传统和价值观念,同时在学习文化中提高英语水平和跨文化交际能力。(3)中英文双语为教学手段,文化交流与英语学习双重收获。国内涉及“一带一路”国家文化的外语课程并不多。课林用中英文双语结合的方式,达到文化交流与英语学习双重收获, 增强课程的功能性。
【主讲团队】
冯建平:贵州理工学院外国语学院教授,校级优秀教师,荣获校级“五一巾帼标兵”称号。研究方向为英语教学,英语翻译。带领团队录制的课程《Know Before You Go: 趣谈“一带一路”国家》于2020年11月被教育部评为国家级线上一流课程。主持和参与各级各类项目10余项。