您将通过杭州城市大脑系统,看到新智联的突破,感受其融合5G、AIoT与大数据实现城市治理数字化升级的民生价值;借助比亚迪新能源汽车产业链,了解新智造的发展,见证中国从“制造大国”向“制造强国”的转型历程;走进库布其沙漠光伏治沙项目,体悟新能源的实践,领略“板上发电、板下治沙”模式实现生态与经济双赢的绿色力量;认识以国产大飞机C919关键材料自主攻关为代表的新材料突破,明确高端材料自主可控对制造强国建设的战略意义;感受以中国北斗卫星导航系统为代表的新海空探索,见证航天科技赋能全球发展的时代图景。这些实践生动展现了新质生产力的丰富内涵与实施路径,彰显了中国以科技创新驱动发展转型、以新质生产力赋能中国式现代化、全面推进中华民族伟大复兴的宏伟目标。
【About This Course】
This course centers on the core connotations of new quality productive forces, offering an in-depth exploration of the innovative pathways within five key domains: new intelligent connectivity, new smart manufacturing, new energy, new materials, and new frontiers of sea, air, and space.
You will explore breakthroughs in new intelligent connectivity through the case of Hangzhou’s City Brain system, and appreciate its value for people’s livelihoods as it integrates 5G, AIoT, and big data to achieve a comprehensive digital upgrade of urban governance.
You will examine the development of new smart manufacturing represented by BYD’s new energy vehicle industrial chain, witnessing the qualitative leap of China’s manufacturing industryfrom “big” to “strong.”
You will gain insight into new energy practices typified by the Kubuqi Desert photovoltaic desert control project and understand the model of “power generation above and ecological restoration below,” which achieves both ecological and economic benefits.
You will understand breakthroughs in new materials represented by China’s domestically developed large passenger aircraft C919, clarifying the strategic significance of self-reliance in high-end materials for building a strong manufacturing nation.
You will engage with explorations in the new frontiers of sea, air, and space exemplified by China’s BeiDou Navigation Satellite System, witnessing the contemporary landscape in which aerospace technologies empower global development.
Together, these practices vividly demonstrate the rich connotations and implementation pathways of new quality productive forces, highlighting China’s overarching goals of driving development transformation through scientific and technological innovation, empowering Chinese modernization with new quality productive forces, and comprehensively advancing the great rejuvenation of the Chinese nation.
【课程特色】
1. 系统阐释中国式现代化,以叙事方式增强传播效能
2. 汇聚权威外语专家,构建高水平课程建设团队
3. 融入多元国际声音,增强课程亲和力与可信度
【Course Highlights】
1. Narrative-Driven Learning: Explains Chinese modernization systematically through engaging storytelling rather than dry theory.
2. Expert Team: Developed by a team of experienced language and culture experts.
3. Global Perspectives: Incorporates diverse international viewpoints to enhance relatability and credibility.
【主讲教师】
张钫炜 北京邮电大学
【Instructor】
Zhang Fangwei, Beijing University of Posts and Telecommunications
本课程围绕文化自信这一主题,通过五个精彩篇章展开探讨。你将了解孔子"先富后教"的思想如何启迪现代教育改革,促进教育公平;体会儒家"仁政"思想如何转化为以人民为中心的现代发展理念,改善14亿人民的生活;见证故宫文物、敦煌壁画实现数字化重生,古老神话通过创意叙事和中国动漫产业的实现飞跃引发全球共鸣;体验"和而不同"的哲学思想如何促进56个民族共生共荣;理解"天下大同"理想如何塑造人类命运共同体理念,通过"一带一路"等倡议推动全球协作。五个篇章诠释了中国式现代化的独特路径,展现了当代中国从深厚文化传统中汲取智慧,将永恒哲理与时代需求相融合,为全球对话与全人类的共同繁荣作出贡献。
【About This Course】
How does the Chinese civilization, which spans over five millennia draw upon its profound heritage to modernize on its own terms and offer insights for global development? This course unpacks this question through five engaging episodes centered on cultural confidence.
You will explore diverse dimensions where tradition converges with innovation:
- Education: Discover how the ancient philosophy of educating people after they are enriched informs modern educational reforms and promote equality.
- Governance: See how the Confucian concept of benevolent governance translates into the modern people-centered philosophy of development that improves the lives of 1.4 billion citizens of China.
- Cultural Preservation: Witness the digital rebirth of treasures from the Palace Museum to Dunhuang murals, and how ancient myths find new global resonance through creative storytelling and the quantum leap in China’s animation industry.
- Ethnic Harmony: Experience how the philosophy of "harmony without uniformity" enables 56 ethnic groups to thrive together, as seen in the communities of Lijiang in Yunnan province, Inner Mongolia Autonomous Region, and Xinjiang Uygur Autonomous Region.
- Global Vision: Understand how the enduring ideal of universal harmony shapes the modern vision of of building a community with a shared future for humanity, with endeavors like the Belt and Road Initiative fostering worldwide collaboration.
These narratives reveal a Chinese approach to modernity: one that is guided by and continues to draw vitality from its profound cultural legacy. It blends timeless wisdom with contemporary relevance to contribute to global dialogue and shared prosperity.
【课程特色】
1. 系统阐释中国式现代化,以叙事方式增强传播效能
2. 汇聚权威外语专家,构建高水平课程建设团队
3. 融入多元国际声音,增强课程亲和力与可信度
【Course Highlights】
1.Narrative-Driven Learning: Explains Chinese modernization systematically through engaging storytelling rather than dry theory.
2.Expert Team: Developed by a team of experienced language and culture experts.
3.Global Perspectives: Incorporates diverse international viewpoints to enhance relatability and credibility
【主讲教师】
段俊晖 上海商学院
【Instructor】
Duan Junhui, Shanghai Business School
【课程简介】
本课程围绕人与自然和谐共生的核心理念,深入解读中国生态文明建设的实践路径与全球意义。您将看到浙江安吉余村通过“绿水青山就是金山银山”理念实现生态经济双赢的转型实践,见证北京蓝天保卫战如何通过精准治理改善空气质量,了解三代塞罕坝人创造世界最大人工林海的奇迹,感受新能源汽车如何推动城市可持续发展的探索,也能知晓中国在联合国大会上提出“碳达峰、碳中和”目标推动全球环境治理的担当。这些实践生动诠释了生态文明理念的丰富内涵,展现了中国式现代化是人与自然和谐共生的现代化。中国以生态优先、绿色发展的现代化路径,为全球可持续发展贡献了中国智慧与实践方案。
【About This Course】
This course centers on the core concept of harmonious coexistence between humanity and nature, offering an in-depth interpretation of China’s ecological civilization practices and their global significance. You will explore the transformative practices of Yucun Village in Anji, Zhejiang, where the concept of “Lucid waters and lush mountains are invaluable assets” has achieved a win-win outcome for ecology and economy. You will witness how Beijing’s fight for blue skies has improved air quality through precise governance, learn about the miracle created by three generations of people in Saihanba who built the world’s largest man-made forest, and experience how new energy vehicles are driving urban sustainable development. Additionally, you will understand China’s commitment to global environmental governance through its “peak carbon and carbon neutrality” goals proposed at the United Nations General Assembly. These practices vividly illustrate the rich connotations of the ecological civilization concept and demonstrate that Chinese modernization is a modernization of harmonious coexistence between humanity and nature. By prioritizing ecology and pursuing green development, China’s modernization path contributes Chinese wisdom and practical solutions to global sustainable development.
【课程特色】
1. 系统阐释中国式现代化,以叙事方式增强传播效能
2. 汇聚权威外语专家,构建高水平课程建设团队
3. 融入多元国际声音,增强课程亲和力与可信度
【Course Highlights】
1. Narrative-Driven Learning: Explains Chinese modernization systematically through engaging storytelling rather than dry theory.
2. Expert Team: Developed by a team of experienced language and culture experts.
3. Global Perspectives: Incorporates diverse international viewpoints to enhance relatability and credibility.
【主讲教师】
彭天洋 北京第二外国语学院
【Instructors】
Peng Tianyang, Beijing International Studies University
您将看到中国推动沙特阿拉伯和伊朗复交引领中东和平和解的实践,见证中国杂交水稻落地马达加斯加筑牢当地粮食安全的成果,了解肯尼亚蒙内铁路项目助力非洲互联互通与经济增长的范例,感受中方援助柬埔寨吴哥古迹修复促进文明交流互鉴的担当,也能知晓中国企业在加纳港实施海龟保护计划守护生态的行动。这些实践生动诠释了人类命运共同体理念的丰富内涵,也印证其与中国式现代化的紧密关联,中国式现代化的和平发展底色与实践成果,正是构建人类命运共同体的坚实支撑与生动践行。
【About This Course】
This course focuses on the concept of building a Community with a Shared Future for Humanity, providing an in-depth explanation of China’s vision and approach to creating a clean and beautiful world characterized by lasting peace, common security, common prosperity, openness and inclusiveness.
You will learn about China’s efforts in facilitating the normalization of diplomatic relations between Saudi Arabia and Iran, which has brought peace and reconciliation to the Middle East. You will also witness success stories such as the hybrid rice program in Madagascar, the Nairobi–Mombasa Railway, and the restoration of Angkor Wat in Cambodia—all of which have made remarkable contributions to global security and prosperity. In addition, you will explore initiatives by Chinese enterprises in Ghana to protect sea turtles and preserve local ecosystems.
These practices vividly illustrate the rich meaning of building a Community with a Shared Future for Humanity and underscore its close connection to Chinese modernization. The peaceful nature and practical achievements of Chinese modernization serve as a solid foundation and vivid embodiment of building a Community with a Shared Future for Humanity.
【课程特色】
1. 系统阐释中国式现代化,以叙事方式增强传播效能
2. 汇聚权威外语专家,构建高水平课程建设团队
3. 融入多元国际声音,增强课程亲和力与可信度
【Course Highlights】
1. Narrative-Driven Learning: Explains Chinese modernization systematically through engaging storytelling rather than dry theory.
2. Expert Team: Developed by a team of experienced language and culture experts.
3. Global Perspectives: Incorporates diverse international viewpoints to enhance relatability and credibility.
【主讲教师】
孙吉胜 外交学院
【Instructor】
Sun Jisheng, China Foreign Affairs University
【课程简介】
本课程通过展现中国青年在乡村振兴、科技创新、生态文明、教育扶助、全球合作等领域的真实故事,深度探讨青年一代如何将个人理想融入国家发展大局。您将看到一位耶鲁毕业生选择扎根偏远乡村贡献力量,见证青年科学家研发手语翻译机器人以科技消除隔阂,感受三代人用智慧与科技将沙漠变绿洲的坚守,体会音乐教师用艺术点燃山区孩子自信的教育情怀,并了解中国青年在海外通过篮球教学、中医分享等方式搭建友谊桥梁的实践。这些故事共同诠释了新时代中国青年“有理想、敢担当、能吃苦、肯奋斗”的精神内核,展现了他们将个人奋斗与国家发展、全球责任相结合,在实现民族复兴的征程中贡献青春力量的生动实践。
【About This Course】
How does the younger generation align personal aspirations with national development? This course explores that question through real-life stories of Chinese youth engaged in rural revitalization, technological innovation, environmental protection, and global cooperation.
You will meet diverse individuals, including:
A Yale graduate who chose to serve in remote villages.
Young scientists developing sign language robots to bridge communication gaps.
Three generations of a family transforming deserts into oases through wisdom and technology.
A music teacher igniting confidence in children from mountainous regions.
Youth building international bridges through sports and Traditional Chinese Medicine.
These stories illustrate the spirit of the new era: having ideals, taking responsibility, enduring hardships, and striving for excellence. They showcase how young individuals are contributing their energy to the journey of China’s rejuvenation.
【课程特色】
1. 系统阐释中国式现代化,以叙事方式增强传播效能
2. 汇聚权威外语专家,构建高水平课程建设团队
3. 融入多元国际声音,增强课程亲和力与可信度
【Course Highlights】
1.Narrative-Driven Learning: Explains Chinese modernization systematically through engaging storytelling rather than dry theory.
2.Expert Team: Developed by a team of experienced language and culture experts.
3.Global Perspectives: Incorporates diverse international viewpoints to enhance relatability and credibility.
【主讲教师】
翟峥 北京外国语大学
王文丽 北京外国语大学
【Instructors】
Professor Zhai Zheng, Beijing Foreign Studies University
Associate Professor Wang Wenli, Beijing Foreign Studies University
课程特色
课程内容丰富,视频制作精良
课程覆盖知识面广,内容涵盖:基本概念、营销组合、营销策略、营销环境分析、市场细分、产品组合、产品线组合、新产品开发、品牌建设、客户关系管理、营销道德、可持续营销、产品生命周期、消费者市场及商业市场,媒体策略,在线营销及社交媒体营销、国际化营销等。视频风格清新、动感,时代特色鲜明,符合当代大学生审美。
课程结构合理,学习环节科学
课程设置科学、合理,循序渐进、逐步深入,课程从基本概念入手,到市场营销实操和管理,佐以丰富的例证,让学习更加有效地发生。
案例真实丰富,理论实践相结合
每个单元中,在讲解完相关知识后,在阅读材料中都配有真实案例。这些案例在生动、形象诠释知识点的同时,也帮助学生体验商务交往的真实情境。
作业形式创新,语言专业并重
课程作业形式为听录音、做听写。可下载录音文件后提交听写作业。这样的设计兼顾语言技能提升和专业知识掌握:一方面,帮助学习者把单词发音、拼写和意义间关联起来,并促进学习者精准掌握语法,提高语言能力;另一方面,听写材料是对市场营销知识概括总结,有助于巩固知识。
课堂讨论深入,培育思辨能力
课程精心设计了讨论话题,通过讨论问题鼓励学生独立思考,形成批判思维能力。课程团队的老师们将关注讨论,并给予反馈和引导,期待在讨论中与学习者撞击出精彩的思维火花!
(* 因教学需要,本课程视频中有部分资料直接引自互联网,在此对相关资料所有方表示真诚感谢!若资料涉及版权问题,还请联系课程团队予以妥善解决。)
授课教师
刘亮星,广东外语外贸大学英语专业副教授,硕士生导师。昆士兰大学商学院市场营销系访问学者。曾获BEC Higher A等证书,微课大赛冠军。刘老师讲授《市场营销英语》、《商务英语》等课程多年。科研方面,他主持广东省教改项目两项、在线课程一项;他还是广东省教学团队骨干成员。刘老师业余时间还开办了微信公众号“米糕商务英语充电站”。此外,刘老师还是两个孩子的父亲,他热爱家庭、热爱生活,也是一位马拉松爱好者。
邓谊,邓谊,广东外语外贸大学讲师,伦敦大学亚非学院硕士,香港理工大学博士。曾获英国9th DICOEN Early Career Award,湖南省教学竞赛三等奖,拥有BEC高级证书。邓老师的研究领域包括:多模态商务和机构话语研究、语用学和跨文化交际。她主讲工商管理、国际贸易以及商务英语等课程,教学经验丰富。
课程大纲
Chapter 1 Marketing Basics
Unit 1 What is Marketing and Marketing Process
Unit 2 Customer Needs
Unit 3 The Changing Marketing Landscape
Chapter 2 Company and Marketing Strategy
Unit 4 Marketing Mix
Unit 5 Marketing Strategy
Unit 6 Business Portfolio and BCG
Chapter 3 Analysing the Marketing Environment
Unit 7 SWOT Analysis
Unit 8 The Macroenvironment and Microenvironment
Chapter 4 Managing Marketing Information to Gain Customer Insights.
Unit 9 Marketing Research
Unit 10 Marketing Information and Customer Insights
Chapter 5 Understanding Customers and Buyer Behaviour
Unit 11 The Buyer Decision Process
Unit 12 Consumer Markets and Consumer Buyer Behaviour
Unit 13 Business Market and Business Buyer Behaviour
Chapter 6 Designing a Customer-Driven Marketing Strategy
Unit 14 Market Segmentation
Unit 15 Market Targeting
Unit 16 Customer Loyalty
Chapter 7 Products, Services & Brands
Unit 17 Product and Service Decisions
Unit 18 Product Mix and Product Line Decisions
Unit 19 Branding Strategy: Building Strong Brands
Chapter 8 New Product Development and Product Life-Cycle Strategies
Unit 20 New Product Development Process
Unit 21 Product Life-Cycle Strategies
Chapter 9 Pricing Issues
Unit 22 Definition of Price and Major Pricing Strategies
Unit 23 Other Considerations Affecting Price Decisions
Chapter 10 Marketing Channels: Delivering Customer Value
Unit 24 Supply Chains and Marketing Channels
Unit 25 Retailing and Wholesaling
Chapter 11 Engaging Customers
Unit 26 Media Strategy
Unit 27 Public Relations
Unit 28 Customer Relationship Management
Chapter 12 Personal Selling and Sales Promotion
Unit 29 Personal Selling and Managing the Sales force
Unit 30 Sales Promotion
Chapter 13 Direct, Online, Social Media & Mobile Marketing
Unit 31 Buzz Marketing
Unit 32 Digital and Social Media Marketing
Chapter 14 Marketing Budget and Legal Aspects
Unit 33 Marketing Budget
Unit 34 Legal Aspects of Marketing
Chapter 15 The Global Marketplace
Unit 35 Global Marketing and Its Environment
Unit 36 Decision on Global Marketing Issues
Chapter 16 Sustainable Marketing: Social Responsibility and Ethics
Unit 37 Market Ethics
Unit 38 Sustainable Marketing
【课程简介】
本课程致力于构建理解中国特色社会主义法治体系的清晰理论框架,系统阐释其文化根基与核心要素,内容涵盖从国内治理到全球视野的多元议题。课程深入剖析中国法治建设历经的三个重要阶段及其开创性成就,系统讲解从“以法治国”到“依法治国”再到“全面依法治国”的历史性演进,深刻展现法治为中国式现代化提供的重要制度支撑与治理保障。
【About This Course】
This course provides a clear framework for understanding China’s rule of law. It systematically explores the cultural foundations and key components of China’s rule of law, covering topics from domestic governance to a global perspective. It shows the groundbreaking progress and achievements made through three stages in strengthening the rule of law: from “govern the country by law” to “govern based on the rule of law” and further to “advance law-based governance.” It helps students comprehensively understand how the rule of law fundamentally supports Chinese modernization.
【课程特色】
1. 系统阐释中国式现代化,以叙事方式增强传播效能
2. 汇聚权威外语专家,构建高水平课程建设团队
3. 融入多元国际声音,增强课程亲和力与可信度
【Course Highlights】
1.Narrative-Driven Learning: Explains Chinese modernization systematically through engaging storytelling rather than dry theory.
2.Expert Team: Developed by a team of experienced language and culture experts.
3.Global Perspectives: Incorporates diverse international viewpoints to enhance relatability and credibility.
【主讲教师】
伍巧芳 华东政法大学
【Instructor】
Wu Qiaofang, East China University of Political Science and Law