第1次开课
开始：2020-12-01
截止：2021-02-08
课程已进行至
9/10周
教学团队
中南财经政法大学
副教授
课程特色
视频(63)
文档(30)
讨论(15)
考试(9)
最新学员
- Unit 1 Business environment
- 1.1 Introduction to business environment
- 1.2 Internal environment
- 1.3 External environment
- 1.4 Words and phrases in Unit 1
- 1.5 Slides
- 1.6 Discussion
- Unit 2 Entrepreneurship
- 2.1 Definition of entrepreneurship
- 2.2 The entrepreneurs' personality traits
- 2.3 Entrepreneurial growth and failures
- 2.4 Words and phrases in Unit 2
- 2.5 Slides
- 2.6 Discussion
- Test 1
- Test 1
- Unit 3 Discovering business opportunities
- 3.1 How to find the opportunity that’s right for you
- 3.2 How to decide whether or not to pursue a business opportunity
- 3.3 How to evaluate and identify the risks
- 3.4 Business opportunities in China
- 3.5 Words and phrases in Unit 3
- 3.6 Slides
- 3.7 Discussion
- Unit 4 Establishment of a business
- 4.1 Taking the right approach to make real money
- 4.2 Choosing the right business organization (1)
- 4.3 Choosing the right business organization (1)
- 4.4 Registering a business name and get the licenses
- 4.5 Words and phrases in Unit 4
- 4.6 Slides
- 4.7 Discussion
- Test 2
- Test 2
- Unit 5 Organizational structure
- 5.1 Importance of organizational structure
- 5.2 Major types of organizational structure
- 5.3 Modern organizational structure
- 5.4 Formal and informal organizations
- 5.5 Words and phrases in Unit 5
- 5.6 Slides
- 5.7 Discussion
- Unit 6 Recruiting and training employees
- 6.1 Significance and strategies of recruitment
- 6.2 Recruitment methods and selection
- 6.3 Training new employees
- 6.4 Words and phrases in Unit 6
- 6.5 Slides
- 6.6 Discussion
- Test 3
- Test 3
- Unit 7 Employee motivation
- 7.1 Intrinsic and extrinsic motivation
- 7.2 Theories of employee motivation
- 7.3 Tools for employee motivation
- 7.4 Tips on how to increase employees’ motivation quickly
- 7.5 Words and phrases in Unit 7
- 7.6 Slides
- 7.7 Discussion
- Unit 8 Corporate culture
- 8.1 Factors affecting corporate culture
- 8.2 Types of organizational culture
- 8.3 The importance of corporate culture
- 8.4 Strong culture and weak culture
- 8.5 National culture and corporate culture
- 8.6 The limitations of corporate culture
- 8.7 Words and phrases in Unit 8
- 8.8 Slides
- 8.9 Discussion
- Test 4
- Test 4
- Unit 9 Production and product
- 9.1 Factors of production
- 9.2 Classification of products
- 9.3 New product development process
- 9.4 Product life cycle
- 9.5 Words and phrases in Unit 9
- 9.6 Slides
- 9.7 Discussion
- Unit 10 Marketing
- 10.1 The definition of marketing
- 10.2 The concepts of marketing
- 10.3 The functions of marketing
- 10.4 Marketing mix
- 10.5 Key marketing strategy decisions
- 10.6 Words and phrases in Unit 10
- 10.7 Slides
- 10.8 Discussion
- Test 5
- Test 5
- Unit 11 Financial management
- 11.1 The functions of financial management
- 11.2 The objectives of financial management
- 11.3 The contents of financial management
- 11.4 Accounting and financial management systems
- 11.5 Words and phrases in Unit 11
- 11.6 Slides
- 11.7 Discussion
- Unit 12 Financing
- 12.1 The definition of financing
- 12.2 Debt financing
- 12.3 Equity financing
- 12.4 Selecting financing sources
- 12.5 Words and phrases in Unit 12
- 12.6 Slides
- 12.7 Discussion
- Test 6
- 第6周测试题
- Unit 13 Corporate social responsibility
- 13.1 Basic ideas and history of corporate social responsibility
- 13.2 The importance of corporate social responsibility in business
- 13.3 How the businesses can be socially responsible
- 13.4 The relation of social responsible actions and economic performance
- 13.5 The development of corporate social responsibility in China
- 13.6 Words and phrases in Unit 13
- 13.7 Slides
- 13.8 Discussion
- Unit 14 Going to the international market
- 14.1 The background：Globalization
- 14.2 The international market environment
- 14.3 Reasons for going to the international market
- 14.4 The opportunities and challenges of going to the international market
- 14.5 The modes of going to the international market
- 14.6 Words and phrases in Unit 14
- 14.7 Slides
- 14.8 Discussion
- Test 7
- Test 7
- Unit 15 E-Business
- 15.1 The history of e-business
- 15.2 The differences between e-business and e-commerce
- 15.3 The advantages & disadvantages of e-business
- 15.4 Major considerations in e-business
- 15.5 How to create an e-business enterprise
- 15.6 Words and phrases in Unit 15
- 15.7 Slides
- 15.8 Discussion
- Test 8
- Test 8
- Final Exam
- Final Exam
